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    <loc>https://cmotech.ca/story/maket-launches-version-2-of-ai-home-design-platform</loc>
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    <loc>https://cmotech.ca/story/apple-launches-business-platform-as-maps-ads-near-rollout</loc>
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      <news:title>Nmbr &amp; Paiday target Canada accounting payroll gap</news:title>
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    <loc>https://cmotech.ca/story/rbc-partners-with-hopper-to-update-avion-rewards-travel</loc>
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        <news:name>CMOtech Canada</news:name>
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      <news:title>RBC partners with Hopper to update Avion Rewards Travel</news:title>
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    <loc>https://cmotech.ca/story/marketing-adds-cad-130-9bn-to-canada-s-gdp-study-finds</loc>
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        <news:name>CMOtech Canada</news:name>
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      <news:publication_date>2026-03-26T01:00:00+13:00</news:publication_date>
      <news:title>Marketing adds CAD $130.9bn to Canada's GDP, study finds</news:title>
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    <loc>https://cmotech.ca/story/report-finds-llms-train-on-canadian-news-rarely-attribute</loc>
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      <news:publication_date>2026-03-20T02:02:00+13:00</news:publication_date>
      <news:title>Report finds LLMs train on Canadian news, rarely attribute</news:title>
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        <news:name>CMOtech Canada</news:name>
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      <news:publication_date>2026-03-14T02:00:00+13:00</news:publication_date>
      <news:title>Exclusive: Viafoura's Mark Zohar on the future of media engagement</news:title>
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    <lastmod>2026-03-30T06:15:06+13:00</lastmod>
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    <loc>https://cmotech.ca/story/more-uk-adults-eye-moving-abroad-as-language-skills-pay</loc>
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        <news:name>CMOtech Canada</news:name>
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      <news:publication_date>2026-03-10T10:30:00+13:00</news:publication_date>
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    <lastmod>2026-03-10T10:40:08+13:00</lastmod>
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    <loc>https://cmotech.ca/story/taboola-predicts-five-trends-reshaping-travel-marketing</loc>
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        <news:name>CMOtech Canada</news:name>
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      <news:publication_date>2026-03-09T15:43:00+13:00</news:publication_date>
      <news:title>Taboola predicts five trends reshaping travel marketing</news:title>
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    <loc>https://cmotech.ca/story/35-years-of-marketing-in-technology-a-front-row-seat-to-change</loc>
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      <news:publication_date>2026-03-06T08:35:00+13:00</news:publication_date>
      <news:title>35 years of marketing in technology: A front-row seat to change</news:title>
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    <lastmod>2026-03-23T06:05:07+13:00</lastmod>
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    <loc>https://cmotech.ca/story/the-visibility-gap-why-women-s-expertise-in-technology-must-be-seen</loc>
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        <news:name>CMOtech Canada</news:name>
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      <news:publication_date>2026-03-06T05:45:00+13:00</news:publication_date>
      <news:title>The visibility gap: Why women's expertise in technology must be seen</news:title>
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    <loc>https://cmotech.ca/story/milestone-for-women-in-canadian-vc-but-gaps-remain</loc>
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        <news:name>CMOtech Canada</news:name>
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      <news:publication_date>2026-03-05T03:00:00+13:00</news:publication_date>
      <news:title>Milestone for women in Canadian VC, but gaps remain</news:title>
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    <loc>https://cmotech.ca/story/meta-refines-ad-click-metrics-with-engage-through-shift</loc>
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        <news:name>CMOtech Canada</news:name>
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      <news:publication_date>2026-03-05T02:45:00+13:00</news:publication_date>
      <news:title>Meta refines ad click metrics with engage-through shift</news:title>
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    <lastmod>2026-03-16T07:45:05+13:00</lastmod>
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        <news:name>CMOtech Canada</news:name>
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      <news:publication_date>2026-02-28T11:26:00+13:00</news:publication_date>
      <news:title>AI spend surges but marketers struggle to generate value</news:title>
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    <lastmod>2026-02-28T12:30:08+13:00</lastmod>
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    <loc>https://cmotech.ca/story/axl-push-launch-stratis-agentic-ai-for-marketers</loc>
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        <news:name>CMOtech Canada</news:name>
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      <news:title>AXL &amp; PUSH launch STRATIS agentic AI for marketers</news:title>
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    <loc>https://cmotech.ca/story/are-ads-the-inevitable-future-of-artificial-intelligence</loc>
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      <news:publication_date>2026-02-25T06:06:00+13:00</news:publication_date>
      <news:title>Are ads the inevitable future of artificial intelligence?</news:title>
      <news:keywords>Marketing, Data Protection, Netflix, Canada, Digital Strategy, User data, Financial results, Advertising Technologies (Adtech), OpenAI, ChatGPT, Data Privacy, Artificial Intelligence (AI), Big Tech, Consumer Trust, AI Ethics &amp; Governance, Anthropic, Claude, TELUS, United States (US), Generative AI (GenAI), Marketing Technologies (MarTech), Digital Entertainment, Editor interview</news:keywords>
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    <lastmod>2026-02-25T06:20:05+13:00</lastmod>
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        <news:name>CMOtech Canada</news:name>
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      <news:publication_date>2026-02-20T13:56:00+13:00</news:publication_date>
      <news:title>Meet The People unveils AI platform for unified marketing</news:title>
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      <news:publication_date>2026-02-03T19:10:00+13:00</news:publication_date>
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        <news:name>CMOtech Canada</news:name>
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      <news:publication_date>2026-01-29T09:55:00+13:00</news:publication_date>
      <news:title>Compugen &amp; AXL team up to drive applied AI at scale</news:title>
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    <loc>https://cmotech.ca/story/fed-appeal-court-upholds-drip-pricing-penalty-against-cineplex</loc>
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      <news:title>Fed appeal court upholds drip pricing penalty against Cineplex</news:title>
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    <loc>https://cmotech.ca/story/quebec-tech-launches-local-technology-adoption-drive</loc>
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        <news:name>CMOtech Canada</news:name>
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      <news:publication_date>2026-01-24T05:48:00+13:00</news:publication_date>
      <news:title>Québec Tech launches local technology adoption drive</news:title>
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    <loc>https://cmotech.ca/story/xero-rolls-out-ai-analytics-suite-for-small-businesses</loc>
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      <news:title>Xero rolls out AI analytics suite for small businesses</news:title>
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    <loc>https://cmotech.ca/story/spreetail-unveils-causal-ai-tool-to-cut-wasted-ad-spend</loc>
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        <news:name>CMOtech Canada</news:name>
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      <news:publication_date>2026-01-10T06:30:00+13:00</news:publication_date>
      <news:title>Spreetail unveils causal AI tool to cut wasted ad spend</news:title>
      <news:keywords>Amazon, Financial results, Advertising Technologies (Adtech), Digital commerce, Logistics, Digital Shelf, eCommerce (e-Commerce), Market share, Retail media, Causal AI, GMV, United States (US), Spreetail, Marketing Technologies (MarTech), Commerce Systems, Supply Chain</news:keywords>
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