Series appoints humanoid robot Uri as Chief Marketing Officer

Series, a social networking platform, has announced the appointment of Uri, a humanoid robot, as its Chief Marketing Officer.

According to the company, Uri will lead all marketing activities for Series, having already completed a high-profile debut at Harvard University. The robot's appearance at Harvard included taking over Harvard Square and parading during the recent Harvard versus Brown game, an event Series says generated 1 million social media views within 24 hours.

Uri, formally a Unitree G1 Humanoid Robot, began the Series college tour by drawing large crowds to the Series Composite of Harvard students at Harvard Square. During this event, students and tourists reportedly stopped to take photos of an 8 foot by 12 foot banner. Uri also handed out matcha drinks to students before proceeding to the stadium, where crowds responded enthusiastically during the parade at the stands.

Nathaneo Johnson, Chief Executive Officer and Co-founder of Series, commented on the appointment of Uri as CMO and the impact on marketing strategy. He said:

"Most CMOs cost $100k - $300k a year. Ours is a fraction of that, and it gains more attention than most celebrities do in any given room. That's marketing."

The company highlights Uri's design and technical specifications, noting its capacity for direct interaction with users both in person and online. The Unitree G1 is 1.2 metres tall, equipped with up to 43 degrees of freedom, 3D LiDAR environmental sensing, depth cameras, and uses reinforcement learning for adaptive engagement. According to Series, these features enable Uri to move and speak with lifelike naturalism, supporting the aim of making robot-human collaboration into an everyday aspect of communication for students, particularly those in Generation Z.

Series says that Uri's appointment signals an advance from the automated execution of basic tasks to a role that includes strategic and creative leadership. The appointment is described as an example of technology being used to create tangible and direct connections between people and artificial intelligence, including in high-level business functions.

Since its launch, Series reports that over 700,000 messages have been sent on its social networking platform, and states that the acceptance rate for all match suggestions exceeds 95%. The company views these figures as evidence of its approach towards using technology for effective networking and the expansion of career opportunities.

In reference to the use of robotics in the company's overall direction, Johnson explained:

"This move reflects our belief that robotics and AI will co-create the future of connection. Uri's capabilities are far beyond novelty, which reflects the culture of constant innovation that will come to define today's most ambitious startups."

Series plans to continue implementing robotics and AI as core components of its approach to growth and marketing engagement. The company has indicated its intention to deploy Uri and similar technologies to build on the initial response observed on the Harvard campus by enhancing user engagement and offering new models for marketing operations.

The launch campaign and the introduction of Uri are positioned by Series as emblematic of its strategy to integrate robotics into everyday experiences, with a focus on building networks among student entrepreneurs and expanding the platform's reach in campus settings. Series also reports its intention to maintain a strong presence in messaging ecosystems and to continue developing technology that connects digital and physical campus experiences.