Latest news
Euromonitor forecasts comfort, wellness & East Asian influence
Yesterday
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commerce systems
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online shopping
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simplicity
Euromonitor forecasts rising demand for comfort, authentic self-expression, cutting-edge wellness, and greater East Asian brand influence by 2026 amid global shifts.
Affiliate marketing budgets surge as brands seek cost efficiency
Yesterday
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ai
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social media
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creators
Brands worldwide are boosting affiliate marketing budgets, citing its cost efficiency and stronger ROAS amid rising paid media costs, per new global research.
B2B tech CMOs face pressure to prove ROI amid wider remits
2 days ago
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cx
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martech
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partner programmes
B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.
Amperity introduces Real-Time Profiles for instant personalisation
3 days ago
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cx
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martech
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personalisation
Amperity launches Real-Time Profiles, combining live activity with historical data to enable instant, personalised customer experiences across marketing and service.
Smartsheet revamps partner programme with new global incentives
4 days ago
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hyperscale
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partner programmes
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ai ethics & governance
Smartsheet is upgrading its Aligned Partner Programme with new global incentives, tools, and a strategic AWS collaboration to boost enterprise adoption.
Affinity launches free all-in-one pro design app with Canva AI
Last week
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canva
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affinity
Affinity now offers a free pro design app merging photo, vector, and layout tools, with Canva AI integration, for seamless creative workflows worldwide.
Canva unveils AI-driven Creative OS & offers free Affinity suite
Last week
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ai
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marketing
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canva
Canva launched its AI-powered Creative Operating System, uniting design, collaboration and marketing tools, while offering its professional Affinity suite free to all users.
RØDE unveils Wireless Micro Camera Kit for versatile audio
Last week
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devices
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bluetooth
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content creation
RØDE launches Wireless Micro Camera Kit, offering versatile, professional audio with dual transmitters and universal camera compatibility for USD $149.
Paytronix unveils AI tool to boost hospitality marketing campaigns
Last week
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cx
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martech
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personalisation
Paytronix launches Journey Builder, an AI tool that automates personalised marketing campaigns for restaurants and convenience stores in real time.
Amplitude launches AI Visibility to boost brands in AI search
Last week
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data analytics
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martech
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partner programmes
Amplitude unveils AI Visibility, enabling marketers to track and boost their brand presence in AI-driven searches on platforms like ChatGPT and Claude.
Exclusive: Bosch on blending AI with human creativity
Last week
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digital transformation
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martech
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llms
Bosch blends AI with human creativity under Sebastian Schwartze, transforming marketing, design, and innovation across the company while stressing care and ethics.
Exclusive: The future of creative agencies as platforms
Last week
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digital transformation
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martech
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partner programmes
Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.
Exclusive: Adobe’s Firefly is to reshape creative pipelines
Last week
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martech
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personalisation
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cdp
Adobe’s Firefly aims to transform content creation by automating workflows, helping brands personalise and scale visual content rapidly across channels.
Furniture retailers see 3D & AR overtaking traditional photos
Last week
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cx
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martech
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e-commerce
A Fixtuur study reveals 79% of furniture retailers now prefer 3D and AR over traditional photos, boosting sales and enhancing customer engagement online.
Adobe brings conversational AI Assistant to Express for creators
Last week
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martech
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genai
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ai
Adobe launches a beta AI Assistant in Adobe Express, enabling users to create and edit content conversationally, simplifying design for all skill levels.
Adobe unveils GenStudio upgrades to boost AI-driven content creation
Last week
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martech
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cdp
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erp
Adobe upgrades GenStudio with AI-driven tools to help businesses create personalised, on-brand content faster and scale marketing campaigns worldwide.
Adobe brings Premiere tools to YouTube Shorts for mobile creators
Last week
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martech
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youtube
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social media
Adobe and YouTube partner to bring Premiere mobile editing tools to YouTube Shorts, enhancing short-form video creation for millions of creators globally.
Adobe unveils Firefly Foundry for custom on-brand AI content
Last week
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martech
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physical security
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genai
Adobe launches Firefly Foundry, enabling businesses to create custom AI models for consistent, on-brand content across images, video, audio and 3D assets.
Adobe launches AI assistants & creative tools across platforms
Last week
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ecm
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martech
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digital entertainment
Adobe introduces AI assistants and new creative tools across its platforms, enhancing content creation with integrations from partners like OpenAI and Google.
Adobe to integrate Google's AI into creative apps for business
Last week
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martech
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personalisation
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cdp
Adobe will integrate Google Cloud’s AI models into its creative apps, boosting content creation for businesses and professionals with tailored, scalable tools.