Latest news

Seedtag opens NeuroX exchange to let agencies and brands buy on content cues as privacy changes reshape programmatic advertising.

World IP Day spotlights how sports brands' trademark wars, NFT disputes and licensing fights underpin billions in commercial value.

impact.com expands YouTube integration to give brands and agencies a single system for creator campaign management and verified performance tracking.

Pepperstone Crypto says digital assets are moving into the mainstream as regulation, ETFs and younger investors reshape how traders access markets.

OpenAI rolls out GPT-5.5 to ChatGPT and Codex users, touting stronger coding, research and office-work performance with tighter safety controls.

Adobe is remaking its marketing and design suite around AI agents, tying content, data and commerce into a single workflow system.

Canadian firms are finding that pay is no longer enough, as hybrid working and AI skills reshape how employers recruit and promote tech staff.

Amplitude brings AI support into digital products with Assistant, aiming to guide users in context, cut ticket volume and flag friction points.

Anthropic and OpenAI take rival paths on AI cyber tools, as one keeps access tightly restricted while the other widens vetted user access.

Foxit's new ChatGPT PDF Editor aims to cut the gap between AI drafting and finished documents, letting users convert, compare and share files in chat.

Cognizant deepens Google Cloud tie-up with embedded engineers, new Marketplace offers and a North American telecoms AI win.

Avid and Google Cloud have struck a multi-year deal to embed Gemini and Vertex AI into Media Composer and Content Core, speeding archive search and editing.

Google Cloud study finds 52% of executives have deployed AI agents, with early adopters reporting stronger returns and wider business use.

Parloa study finds many global firms bury support details, while most chatbots fail to solve issues and phone menus remain frustrating.

MiQ research finds consumers jump between screens and buying moments in minutes, prompting calls for a more flexible marketing model.

Google Cloud turns Gemini Enterprise into a single control point for developers and staff as it adds governance, no-code building and partner agents.

Google ties its AI tools more closely to Chat, Gmail and Drive as it rolls out Workspace Intelligence to unify work across apps.

Code and Theory names former WPP and Real Chemistry executive JJ Schmuckler as president to bolster senior client ties and integrated growth.

Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.

SAP and Google Cloud widen AI partnership to give marketers agent-driven campaign tools linking customer data, activation and optimisation.