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JD Sports Canada hires Verde Digital for search boost
Digital Transformation

JD Sports Canada hires Verde Digital for search boost

The retailer is trying to win more Canadian shoppers online as AI-led search reshapes how footwear and apparel are discovered.

By Sean Mitchell • 4 min read • Today
Qualtrics unveils AI platform for experience management
Software-as-a-Service

Qualtrics unveils AI platform for experience management

The new system aims to let organisations test decisions and automate responses in live customer interactions before its 2027 release.

By Joseph Gabriel Lagonsin • 4 min read • Today
Blee raises USD $27 million to scale compliance software
Software-as-a-Service

Blee raises USD $27 million to scale compliance software

AI-driven content growth is forcing larger firms to speed up compliance checks, as the New York start-up targets more sectors and regions.

By Joseph Gabriel Lagonsin • 4 min read • Today
DCPayments adds Interac e-Transfer to Canadian checkout
Fintech

DCPayments adds Interac e-Transfer to Canadian checkout

Canadian merchants can now take bank-based payments at checkout, cutting card fees and reconciliation work while speeding settlement.

By Karen Joy Bacudo • 4 min read • Today
Infobip study finds brands struggle to prove sports ROI
Digital Transformation

Infobip study finds brands struggle to prove sports ROI

Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.

By Karen Joy Bacudo • 4 min read • Yesterday
OpenAI launches Images 2.5 with faster editing tools
Generative AI

OpenAI launches Images 2.5 with faster editing tools

New editing controls aim to help ChatGPT users and businesses make faster, more consistent image changes without rebuilding pictures from scratch.

By Sean Mitchell • 3 min read • Yesterday
Why Email and Phone Append Matter for Prescreen Campaigns
Data Protection

Why Email and Phone Append Matter for Prescreen Campaigns

Campaigns can fail at the final mile if stale inboxes and recycled numbers keep time-sensitive offers from reaching the right consumers.

By Shivani Pimpili • 5 min read • Yesterday
Cognitiv opens Vancouver hub in first office abroad
Data Protection

Cognitiv opens Vancouver hub in first office abroad

It will support faster data handling and help the ad tech group manage privacy rules as its customer base and product range expand.

By Sofiah Nichole Salivio • 4 min read • Yesterday
Webflow launches Source platform for marketing teams
Software-as-a-Service

Webflow launches Source platform for marketing teams

The limited preview aims to help marketers use AI on live sites without adopting developer workflows, while keeping brand controls in place.

By Joseph Gabriel Lagonsin • 4 min read • 2 days ago
Euromonitor launches Passport agent in Microsoft 365 Copilot
Software-as-a-Service

Euromonitor launches Passport agent in Microsoft 365 Copilot

Users can now query Euromonitor's market data inside Microsoft 365 Copilot, with every answer citing sources to reduce AI errors and risk.

By Sean Mitchell • 4 min read • 2 days ago
Marketing leaders fret over AI brand discovery gaps
Customer Experience

Marketing leaders fret over AI brand discovery gaps

A growing measurement gap has left Australian marketers most worried about AI misrepresenting their brands, the research found.

By Joseph Gabriel Lagonsin • 5 min read • 3 days ago
Anthropic launches Claude commerce blueprint for retailers
Data Analytics

Anthropic launches Claude commerce blueprint for retailers

Retailers could cut setup time for AI shopping tools, as Anthropic's blueprint targets quicker deployment and tighter control over checkout flows.

By Karen Joy Bacudo • 6 min read • 3 days ago
LoopMe brand lift joins Trade Desk measurement marketplace
Marketing Technologies

LoopMe brand lift joins Trade Desk measurement marketplace

Advertisers can now run brand lift studies inside The Trade Desk as the integration widens access across 35 markets and cuts minimum impression levels.

By Sofiah Nichole Salivio • 3 min read • 3 days ago
LoyaltyLion launches Black Friday retail event on loyalty
Customer Experience

LoyaltyLion launches Black Friday retail event on loyalty

Research suggests Black Friday loyalty offers can turn one-off bargain hunters into repeat customers, with 54% open to joining programmes.

By Sofiah Nichole Salivio • 4 min read • Last week
Maple Deal Global launches curated shopping deals site
Marketing Technologies

Maple Deal Global launches curated shopping deals site

Shoppers could save time hunting discounts as Maple Deal Global adds verified offers from multiple markets to one site, with purchases elsewhere.

By Sofiah Nichole Salivio • 4 min read • Last week
AfterShip launches AI tool for post-purchase retail
Software-as-a-Service

AfterShip launches AI tool for post-purchase retail

Retailers could cut support costs and speed refunds as AfterShip's new AI agent automates delivery issues and return reviews.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Snowflake raises outlook after 37% product revenue growth
Software-as-a-Service

Snowflake raises outlook after 37% product revenue growth

Rising demand for its AI tools helped lift Snowflake's quarterly product revenue 37%, prompting a higher full-year growth forecast.

By Karen Joy Bacudo • 4 min read • Last week
Quiq launches Voice Assist for live customer calls
Software-as-a-Service

Quiq launches Voice Assist for live customer calls

The new tool could cut handling time by letting agents send messages and complete tasks during live calls without leaving one conversation record.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Bazaarvoice launches AI visibility package for retailers
Software-as-a-Service

Bazaarvoice launches AI visibility package for retailers

Brands risk being overlooked in AI-led shopping unless customer reviews and ratings are readable by crawlers, Bazaarvoice said.

By Joseph Gabriel Lagonsin • 4 min read • Last week