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Taboola study finds advertisers missing new audiences
Featured • Digital marketing

Taboola study finds advertisers missing new audiences

about 14 hours ago

Budget hikes are failing to broaden reach, with 81% of advertisers still missing new audiences and 92% ready to move spend if tracking improves.

Karen Joy Bacudo
KAREN JOY BACUDO Finance Editor

Canadian stories

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Investigation

Where cultural context stands in AI's digital black box

Bias in AI is becoming a business risk as researchers warn English-language models still miss cultural nuance in non-Western markets.

about 2 months ago • 6 min read
Where cultural context stands in AI's digital black box

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Mara Sugue

Mara Sugue

News Editor

Mara is a writer and editor from Manila with a background in the social sciences. Her work in writing and editorial has taken her across a range of subjects, and it's this variety that keeps her interested in what she does. Outside of work, she can usually be found with a book, planning her next trip or at the climbing gym.

Mike Bishara

Mike Bishara

Features Editor

Mike has a long history writing about the infrastructure, building, construction and safety industries. These days he covers these topics for our Industrial-focused news sites across Australia and New Zealand.

Sean Mitchell

Sean Mitchell

Publisher

Having started his career at Renaissance. Sean joined Apple in Melbourne for a number of years before working in the media space. This started with Review Publishing and later the tech publisher IDG Communications. In 2006 he was involved in the launch of The Channel magazine. As they say – the rest is history.

Sofiah Nichole Salivio

Sofiah Nichole Salivio

News Editor

Sofiah Nichole has balanced a dual passion for technical precision and the written word since 2017. Before diving into the world of Civil Engineering, she spent years navigating school press conferences and contributing to university publications, honing her skills as a versatile staff writer. Outside of her engineering labs, you can find her advocating for student voices and looking for the next great story to tell. She believes that whether you are building a bridge or a news report, the foundation must be rock solid.

Anthony Caruana

Anthony Caruana

Interview Editor

Anthony has been living and breathing technology since he was a child. He has contributed to almost every major technology publication in Australia as well as editing a few along the way. In his spare time, he likes to run, especially on trails, and plays Australian Rules football through the winter.

David Shilovsky

David Shilovsky

Interview Editor

David joins us from a primarly sports reporting background, but has a keen interest across all facets of technology, especially any Apple product, the latest in OLED televisions and gaming consoles. He brings significant editorial experience to the role, with various digital and print publications on his CV. In his spare time, David enjoys watching or playing sport, playing video games and checking out live music.

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