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Australian marketers back mindset ads over content
Featured • Research and Development

Australian marketers back mindset ads over content

about 1 hour ago

A new survey suggests Australian teams are more convinced than UK and US peers that ads work better when matched to a consumer's mindset.

Karen Joy Bacudo
KAREN JOY BACUDO Finance Editor

Canadian stories

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Social Media

BrandMo Tech launches culture-first adtech hub in Toronto

Advertisers may gain more precise targeting as the new platform uses weekly cultural and behavioural signals to refine audience understanding beyond demographics.

about 13 hours ago · Sofiah Nichole Salivio
Engineering

Tagsight launches AI platform for engineering drawings

Engineers could save hours of manual re-entry as the Calgary firm's software turns P&IDs and PDFs into traceable records now used in 30 countries.

13 days ago · Sofiah Nichole Salivio
Digital marketing

Generative AI lifts Canadian holiday email orders fourfold

Canadian marketers saw generative AI emails deliver four times the order and conversion rates over the holiday peak, according to Mailchimp data.

14 days ago · Raphael Veloso
Printing

Ricoh Canada wins ENERGY STAR electronics award again

The sixth win since 2019 underlines Ricoh Canada's push to boost certified devices and dealer training as it courts environmentally minded buyers.

15 days ago · Sofiah Nichole Salivio
Insurance

Canada graduates upbeat despite debt & cost pressures

Yet debt and living costs are leaving many with little safety net, as 45% can cover under three months of basics if income stops.

16 days ago · Karen Joy Bacudo
Microsoft

Nureva & AudioCodes gain Teams Rooms certification

It gives IT teams a simpler Android-based option for medium-sized meeting rooms, with fewer devices to install and manage through Teams Rooms.

19 days ago · Sofiah Nichole Salivio
Investigation

Where cultural context stands in AI's digital black box

Bias in AI is becoming a business risk as researchers warn English-language models still miss cultural nuance in non-Western markets.

2 months ago • 6 min read
Where cultural context stands in AI's digital black box

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Karen Joy Bacudo

Karen Joy Bacudo

Finance Editor

Karen wears two hats with us, balancing her role as an editor while assisting with our finances and accounting. This means she has her finger on the pulse whether its writing content or reconciling numbers. On both sides she brings the same level of accuracy and precision.

Mara Sugue

Mara Sugue

News Editor

Mara is a writer and editor from Manila with a background in the social sciences. Her work in writing and editorial has taken her across a range of subjects, and it's this variety that keeps her interested in what she does. Outside of work, she can usually be found with a book, planning her next trip or at the climbing gym.

Mike Bishara

Mike Bishara

Features Editor

Mike has a long history writing about the infrastructure, building, construction and safety industries. These days he covers these topics for our Industrial-focused news sites across Australia and New Zealand.

Sean Mitchell

Sean Mitchell

Publisher

Having started his career at Renaissance. Sean joined Apple in Melbourne for a number of years before working in the media space. This started with Review Publishing and later the tech publisher IDG Communications. In 2006 he was involved in the launch of The Channel magazine. As they say – the rest is history.

Sofiah Nichole Salivio

Sofiah Nichole Salivio

News Editor

Sofiah Nichole has balanced a dual passion for technical precision and the written word since 2017. Before diving into the world of Civil Engineering, she spent years navigating school press conferences and contributing to university publications, honing her skills as a versatile staff writer. Outside of her engineering labs, you can find her advocating for student voices and looking for the next great story to tell. She believes that whether you are building a bridge or a news report, the foundation must be rock solid.

Anthony Caruana

Anthony Caruana

Interview Editor

Anthony has been living and breathing technology since he was a child. He has contributed to almost every major technology publication in Australia as well as editing a few along the way. In his spare time, he likes to run, especially on trails, and plays Australian Rules football through the winter.

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