CMOtech Canada - Technology news for CMOs & marketing decision-makers

Expert columns

Aparna

World IP Day: Why IP is the backbone of sporting brands' success

By Aparna Watal, Partner, Halfords IP
585

Why retailers need real-time visibility to handle demand surges

Canadian
By Mikhail Ishkhanov, Senior Director of Product Strategy and Sales Enablement, SOTI
Murphy

The agentic revolution is redefining the talent lifecycle

Canadian
By Michael Murphy, Partner and AI Operating Model Lead, Adaptovate
Azk

Pivoting marketing strategy in the face of a recession

By Azadeh Williams, Managing Director, AZK Media
Becky rawlings(2)

The rush to GEO is understandable. But here's what gets missed in the scramble

By Becky Rawlings, Founder, OnBrand
Why email automation fails without clean and verified data  melissa australia

Why email automation fails without clean and verified data

By Edmund Ng, Regional Sales Director, Melissa
65

Brands are losing the Buy Box and up to 80% of marketplace sales with it

By Paolo Emilio Ascoli, Director of Distribution Control, Corsearch
Robert falzon

World Backup Day 2026: In the age of AI, what are you really backing up?

Canadian
By Robert Falzon, Head of Engineering, Check Point Software Canada
Steve

Agentic AI demands stronger cyber security governance

Canadian
By Steve Giguere, Principal AI Security Advocate, Check Point Software Technologies
Haekal

Adapting to change: How SEO specialists can leverage Google's generative AI update

By Haekal Aditya, SEO & Marketing Executive, Manning & Co
Email validation in the age of ai

The zero-click future: How to optimize your email strategy for AI

By Edmund Ng, Regional Sales Director, Melissa
Haekal

The pros and cons of AI in content generation: all you need to know

By Haekal Aditya, SEO & Marketing Executive, Manning & Co