CMOtech Canada - Technology news for CMOs & marketing decision-makers

Latest news - Page 1

Story image
Cost of living & supply chain woes top retail concerns
2 days ago
#
cx
#
martech
#
commerce systems
Retailers name the cost of living crisis their biggest challenge in 2025, with 56% citing it as the main concern amid economic uncertainty, says Fluent Commerce.
Story image
AI enhances SOCs but human expertise vital against threats
2 days ago
#
ransomware
#
cloud security
#
advanced persistent threat protection
N-able’s 2025 report reveals that AI-driven automation now manages 70% of cyber incident responses, yet human expertise remains vital against rising sophisticated threats.
Story image
Adobe Express adds AI video tools for easy content creation
3 days ago
#
martech
#
ai
#
agentic ai
Adobe unveils AI-powered video tools in Adobe Express, enhancing content creation with features like Clip Maker and Generate Video for professionals and businesses.
Story image
Adobe unveils new Firefly app with expanded AI content tools
3 days ago
#
martech
#
genai
#
ai
Adobe unveils updated Firefly app, integrating AI tools and models from Google Cloud and OpenAI to enhance creative content generation across media.
Story image
Further unveils AI-powered platform to centralise GMP data
3 days ago
#
martech
#
cdp
#
ai
Further has launched Compass Marketing Intelligence to centralise Google Marketing data within Google Cloud, boosting campaign performance with AI-driven insights.
Story image
Canadian online sales down as shoppers seek value & discounts
4 days ago
#
martech
#
commerce systems
#
cdp
Canadian online retail sales fell 3% in Q1 2025, with average order values dropping amid cautious spending and rising promotional offers.
Story image
Softonic sees surge in wellness app downloads during April
4 days ago
#
gaming
#
digital entertainment
#
apps
Softonic reports a surge in downloads of stress-relief apps during Stress Awareness Month, with wellness tools now doubling on its platform in a year.
Story image
IDeaS unveils Spotlight to boost hotel marketing with AI insights
4 days ago
#
data analytics
#
martech
#
ai
IDeaS has launched Spotlight, a new AI-driven hotel demand tool to help marketers target campaigns and optimise budgets amid rising costs.
Story image
YouTube at 20: Canadian creators reflect on culture & growth
5 days ago
#
digital entertainment
#
youtube
#
netflix
YouTube celebrates 20 years, with Canadian creators contributing CAD $1.8 billion to GDP and inspiring a global audience through diverse content and innovation.
Story image
Google Canada selects 14 startups for latest AI accelerator
5 days ago
#
fintech
#
cx
#
martech
Google Canada has chosen 14 startups for its sixth Google for Startups Accelerator: Canada, a three-month AI-focused, equity-free programme.
Story image
OneShot.ai unveils Execution OS to unite AI & human sales teams
5 days ago
#
saas
#
crm
#
martech
OneShot.ai has launched Execution OS, a platform combining AI with human expertise to improve sales and marketing go-to-market strategies.
Story image
PPDS & E Ink unveil next generation Philips ePaper displays
6 days ago
#
digital signage
#
martech
#
commerce systems
PPDS and E Ink celebrate 20 years of collaboration, unveiling plans for larger full colour Philips Tableaux ePaper displays at Touch Taiwan.
Story image
Tuned Global & Zetaris join to offer real-time music data
6 days ago
#
data analytics
#
data science
#
big data
Tuned Global and Zetaris partner to offer real-time, AI-driven music streaming analytics without data migration, boosting insights and combating fraud.
Story image
Sitecore & Microsoft launch AI lab to boost marketers' strategy
6 days ago
#
digital transformation
#
martech
#
partner programmes
Sitecore, in partnership with Microsoft, has launched an AI Innovation Lab to help marketers rapidly develop AI solutions using Azure and OpenAI Services.
Story image
Thesys launches C1 API for AI-powered dynamic interfaces
Last week
#
martech
#
cdp
#
genai
Thesys unveils C1, the first Generative UI API, enabling real-time, AI-powered dynamic interfaces to fast-track AI software deployment and cut costs.
Story image
AI marketing stacks reshape creativity across global markets
Last week
#
digital transformation
#
martech
#
partner programmes
Global marketing teams are reshaping strategies with AI tools; the US leads with 31.1M ChatGPT searches, while Australia and India embrace creative, design-led stacks.
Story image
Canadian firms achieve 43% ROI in generative AI adoption
Last week
#
digital transformation
#
martech
#
partner programmes
Canadian organisations report a 43% ROI from generative AI initiatives, exceeding the global average of 41%, driven by cost savings and revenue gains.
Story image
Ikonz debuts AI avatar of Sourav Ganguly on HXR device
Last week
#
global expansion
#
cricket
#
motion capture
Ikonz has unveiled an AI digital avatar of ex-cricket captain Sourav Ganguly on its Holographic Extended Reality device in Kolkata.
Story image
Together AI launches fine-tuning tools to improve LLM models
Last week
#
api
#
llms
#
ai
Together AI launches a Fine-Tuning Platform to customise AI models like Llama and Gemma, enabling continuous adaptation to user preferences via a user-friendly browser interface.
Story image
Mobile gaming focuses on high-value users & long-term growth
Last week
#
gaming
#
martech
#
digital entertainment
Moloco's 2025 industry report reveals that mobile gaming advertisers shift focus to long-term growth as the US market drives nearly half of global revenue.