Forter unveils AI copilot to tackle surging fraud risk

Fraud prevention specialist Forter has launched an artificial intelligence copilot called Forter Prism, as the company reports a sharp rise in automated fraud attempts and agent-driven online shopping activity across its network.

The company said it has recorded a 2,107% increase in what it terms agentic activity over the past six months. It also reported a 202% rise in automated fraud attempts over the last year among the 400,000 businesses that use its services.

Forter positions Prism as a conversational tool that sits inside its existing portal for merchants. The product focuses on faster investigation of transactions, streamlined analysis, and the creation of dashboards that summarise performance trends.

The launch comes as retailers prepare for the 2025 peak shopping season. Many brands face rising volumes of AI-driven traffic and shifting fraud tactics alongside pressure to maintain approval rates and customer experience.

Rising agent activity

Forter uses the term agentic commerce for transactions or traffic that involve software agents or automated tools. These can research prices, place orders or attempt to exploit vulnerabilities at scale.

The company said its latest product updates address what it describes as a visibility gap for merchants. Many businesses struggle to see how much of their traffic and transaction volume involves agents and how much of that activity links to fraud.

Forter has expanded its Agentic Activity dashboard with new benchmarks. Merchants can compare their AI-related traffic against aggregated patterns drawn from Forter's global network. The benchmarks show how individual businesses sit against peers on measures such as volume, growth rates and fraud exposure.

The company has also added more granular views by region and vertical. It said merchants can examine how agentic commerce differs across markets and sectors and can track shifts over time.

Inside Forter Prism

Forter Prism functions as an in-portal copilot that responds to natural language queries from merchants. Users can ask questions about specific performance indicators, such as approval rates or chargebacks, and the tool returns summarised data.

The company said Prism can explain why a particular metric has changed in recent periods. It can also generate dashboards that present operational views of performance, which would otherwise require manual set-up.

Prism includes a transaction investigation feature. It surfaces the data points that Forter's systems used when approving or declining an individual transaction. The copilot then summarises the rationale in non-technical language.

One customer described the launch as part of a broader drive for efficiency. "Every retailer, merchant, and direct-to-consumer brand is looking to find ways to be more efficient - not just for the sake of cost savings, but truly to keep pace with the speed of evolving consumer behaviour and expectations", said Rachel Levy, Chief Operating Officer, Brooklinen. "Forter has always stood out in how they put the retailers and brands at the heart of their solutions. With Forter Prism, they are delivering yet another major innovation that will support the balance of revenue generation and consumer satisfaction."

Benchmarking fraud risk

Forter said many merchants do not know whether AI agents are just referring users or actively making purchases on their sites. The company added that some merchants do not know whether agents feature in fraud attempts against their businesses.

The new network benchmarks aim to set a baseline for each customer's exposure to AI-driven traffic. Forter said this should make it easier for merchants to decide which areas of their fraud and customer experience strategies need earlier attention.

The firm has also updated its public AI dashboard. It now contains more detailed regional and sector breakdowns and uses AI to generate explanations of the patterns it shows.

Forter said the combination of Prism, benchmarks and updated dashboards offers a fuller view of the emerging agentic commerce channel. It argued that this channel is now material for both growth and fraud risk as more consumers and businesses adopt AI tools.

Eran Vanounou, Chief Technology Officer at Forter, said the pace of change in the market demanded faster decision-making.

"With market shifts and threats moving this fast, businesses can't afford to risk missing a critical agentic insight or manually translate complex data into decisions," said Vanounou. "These latest innovations are giving businesses the speed, insight and confidence to navigate peak season with ease."