Power Digital launches fusepoint to aid mid-market brands

Power Digital has announced the launch of fusepoint, a consultancy offering enterprise-grade advertising and marketing solutions tailored for mid-market brands.

Amidst rising costs and AI-driven strategies, fusepoint aims to assist mid-market brands in gaining actionable intelligence and aligning their marketing strategies with strategic spend. Until now, these brands have had two options: costly enterprise consultants or minimally effective marketing analytics.

Ben Dutter, Chief Strategy Officer, leads fusepoint in capitalising on Power Digital's experience in managing substantial media investments. The consultancy seeks to help brands increase revenue growth by an average of 22% while addressing inefficiencies. Fusepoint's approach includes streamlining fragmented technology stacks, refining go-to-market strategies, and evaluating campaign incrementality to ensure that decisions are data-driven with a focus on measurable ROI.

"Midmarket companies have been at a disadvantage in their marketing efforts because they often lack access to the level of data intelligence and strategic insights that are available to the world's largest companies," stated Ben Dutter. "fusepoint will provide in-depth data, research and expertise to maximize marketing strategy and ROI without bloated teams and unnecessary complexity. Ambitious brands now have the ability to scale faster and optimize efficiency at a fraction of the cost."

Fusepoint aims to contribute significantly to business decisions through detailed research and resources that enable the implementation of these decisions. In the pre-marketing phase, the consultancy helps improve data collection, enhance tech stack integration, conduct market research, and develop forecasting models. Post-marketing services include measuring campaign effectiveness and maximising ROI, with the consultancy analysing customer groups to derive profitability and lifetime value insights, optimising strategies, and reducing inefficiencies.

Currently, many brands face challenges related to fragmented data systems, complex technology stacks, and a lack of cohesive effort between marketing, finance, and data teams. Fusepoint addresses these issues with an integrated approach aimed at streamlining operations and ensuring every decision is supported by data. Its team consists of data scientists with marketing expertise, strategists focused on sales leads, engineers with business acumen, and growth architects keen on staying competitive.

"We often see clients overwhelmed by a disjointed tech ecosystem, using a multitude of platforms that, while designed to drive growth, create more confusion than clarity when they aren't aligned," Dutter added. "To truly succeed, brands need a streamlined, unified strategy that integrates marketing, finance and growth efforts into one powerful, data-driven solution."

Fusepoint is offering a free measurement assessment for a limited time to help brands evaluate how it can enhance their marketing initiatives. This offering draws from insights and experience garnered from a wide range of historic clients, ensuring adaptable solutions that cater to the unique needs of each client.