Global Stories

Anthropic links Claude to Adobe, Blender & Ableton

Anthropic expands Claude into Adobe, Blender and Ableton, aiming to embed the assistant in creative workflows across design, music and 3D tools.

By Mark Tarre • 4 min read • 2 days ago

Data Analytics

Databricks appoints Davinia Simon as ANZ public lead

Databricks hires Davinia Simon as Senior Director and Public Sector Lead for Australia and New Zealand to boost government AI and data strategy.

By Mark Tarre • 4 min read • 3 days ago

Customer Experience

Adobe adds agent tools to Experience Manager Forms

Adobe rolls out agent-based tools for Experience Manager Forms, adding smarter creation, discovery and conversational completion features.

By Sean Mitchell • 4 min read • 5 days ago

Hyperscale

Explainer: How Adobe is building agentic marketing

Adobe is remaking its marketing and design suite around AI agents, tying content, data and commerce into a single workflow system.

By Sean Mitchell • 4 min read • Last week

Digital Transformation

Exclusive: Adobe ANZ chief on AI adoption trends

Adobe ANZ chief says AI is moving into production as customers in regulated sectors balance caution with rapid deployment and productivity gains.

By Sean Mitchell • 5 min read • Last week

DevOps

Google Cloud expands Gemini Enterprise into AI agent hub

Google Cloud turns Gemini Enterprise into a single control point for developers and staff as it adds governance, no-code building and partner agents.

By Sean Mitchell • 4 min read • Last week

DevOps

Code and Theory launches AI creative tool with Adobe

Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.

By Catherine Knowles • 3 min read • Last week

DevOps

Adobe unveils seven AI marketing workflow prototypes

Adobe's Summit Sneaks session spotlights seven experimental AI tools aimed at speeding up personalisation, testing and campaign production.

By Sean Mitchell • 4 min read • Last week

Digital Transformation

Adobe launches CX Enterprise for AI marketing workflows

Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.

By Sean Mitchell • 4 min read • Last week

Digital Transformation

Adobe names winners of 2026 Experience Maker Awards

Adobe names 2026 award winners as Costa Crociere, TSB Bank, the NFL and Lenovo are honoured for data-led customer engagement.

By Sean Mitchell • 4 min read • Last week

DevOps

Exclusive: How Adobe showcases its innovation engine

Adobe's Sneaks programme puts early-stage ideas on stage, with Principal Evangelist Eric Matisoff saying the live format can help concepts evolve into products.

By Sean Mitchell • 3 min read • Last week

Enterprise Content Management

Adobe adds brand intelligence to GenStudio marketing tools

Adobe expands GenStudio with Brand Intelligence, giving marketing teams AI tools to bind brand rules, approvals and campaign workflows together.

By Sean Mitchell • 4 min read • Last week

Fintech

Adobe launches AI brand visibility tools for businesses

Adobe expands Experience Manager with AI visibility tools as businesses race to control brand truth across chat services and AI-driven shopping.

By Sean Mitchell • 4 min read • Last week

Hyperscale

Adobe unveils CX Enterprise Coworker for AI workflows

Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.

By Sean Mitchell • 3 min read • Last week

Digital Transformation

Adobe launches CX Enterprise to unify AI customer workflows

Adobe unveils CX Enterprise to let brands run AI-powered customer journeys across partner platforms, with new agents, governance and orchestration tools.

By Sean Mitchell • 4 min read • Last week