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TikTok to join content authenticity initiative in fight against deepfakes
EduTech

TikTok to join content authenticity initiative in fight against deepfakes

TikTok pioneers digital transparency by joining the Content Authenticity Initiative and Coalition for Content Provenance and Authenticity.

By Tom Raynel • 3 min read • Fri, 10th May 2024
Adobe unveils Acrobat AI Assistant for enterprise users
Marketing Technologies

Adobe unveils Acrobat AI Assistant for enterprise users

Adobe has unveiled Acrobat AI Assistant, a tool that seamlessly integrates with workflows to boost business efficiency.

By Tom Raynel • 3 min read • Thu, 9th May 2024
Adobe unveils innovative Firefly Image 3 AI model at MAX London
Marketing Technologies

Adobe unveils innovative Firefly Image 3 AI model at MAX London

Adobe has unveiled the Firefly Image 3 Foundation Model, a major step forward in genative AI, promising users unprecedented quality and control.

By Tom Raynel • 3 min read • Wed, 24th Apr 2024
Adobe unveils advanced creative control in fresh Photoshop update
Marketing Technologies

Adobe unveils advanced creative control in fresh Photoshop update

Adobe's latest Photoshop update unveils heightened creative control with advancements in Generative Fill, creative AI capabilities, and new accountability features.

By Tom Raynel • 3 min read • Wed, 24th Apr 2024
Adobe reveals new AI-powered mobile app, Adobe Express
Marketing Technologies

Adobe reveals new AI-powered mobile app, Adobe Express

Adobe unveils its AI-powered mobile content creation app, Adobe Express, optimising social content creation with innovative features like Text to Image and Generative Fill.

By Sean Mitchell • 3 min read • Fri, 19th Apr 2024
Adobe Acrobat AI Assistant now widely available as add-on
Marketing Technologies

Adobe Acrobat AI Assistant now widely available as add-on

Adobe has opened up the full range of capabilities of Acrobat AI Assistant with an add-on subscription which will transform customer interactions with PDFs and enhance productivity.

By Tom Raynel • 3 min read • Tue, 16th Apr 2024
Adobe set to revolutionise video production with new AI tools
Marketing Technologies

Adobe set to revolutionise video production with new AI tools

Adobe is set to revolutionise video creation with its new generative AI tools within Premiere Pro, streamlining workflows and facilitating seamless object editing in scenes.

By Tom Raynel • 3 min read • Tue, 16th Apr 2024
Adobe unveil major update for Frame.io V4 platform
Unified Communications

Adobe unveil major update for Frame.io V4 platform

Adobe reveals a significant upgrade to its Frame.io V4 creative collaboration platform, ahead of the 2024 NAB Show, enhancing content creation and workflows.

By Tom Raynel • 3 min read • Wed, 10th Apr 2024
Deloitte Digital named 2024 Adobe Partner of the Year for APAC
Data Analytics

Deloitte Digital named 2024 Adobe Partner of the Year for APAC

Deloitte Digital named 2024 Adobe Digital Experience Partner of the Year for the Asia Pacific, affirming its long-term alliance and commitment to excellence with Adobe.

By Kaleah Salmon • 3 min read • Fri, 29th Mar 2024
Adobe & Microsoft unveil AI-powered tools for marketers
Unified Communications

Adobe & Microsoft unveil AI-powered tools for marketers

Adobe and Microsoft have unveiled a groundbreaking partnership to boost marketers' efficiency, merging Adobe Experience Cloud with Microsoft Copilot for a next-level AI-powered work experience.

By Tom Raynel • 2 min read • Wed, 27th Mar 2024
Adobe unveils Firefly & Custom Models to harness GenAI advances
Marketing Technologies

Adobe unveils Firefly & Custom Models to harness GenAI advances

Adobe shakes up content creation with the launch of Firefly Services and Custom Models, harnessing generative AI to streamline productivity and personalise brand content.

By Sean Mitchell • 3 min read • Wed, 27th Mar 2024
Adobe unveils AI innovations to transform content supply chain
Marketing Technologies

Adobe unveils AI innovations to transform content supply chain

Adobe debuts AI-driven innovations to enhance content supply chain, streamlining end-to-end business processes and delivering personalised customer experiences.

By Sean Mitchell • 3 min read • Wed, 27th Mar 2024
Adobe's new AI advancements aim to bolster customer experiences
Customer Experience

Adobe's new AI advancements aim to bolster customer experiences

Adobe unveils a series of AI advancements aimed at enhancing brands' customer experiences and content personalisation, including their new generative programme, Adobe GenStudio.

By Sean Mitchell • 3 min read • Wed, 27th Mar 2024
Adobe & Henkel extend partnership for AI-driven automation
Marketing Technologies

Adobe & Henkel extend partnership for AI-driven automation

Adobe enhances Henkel's customer engagement with AI-driven automation and uses Adobe Firefly and Adobe Experience Cloud to augment personalised content.

By Tom Raynel • 2 min read • Tue, 26th Mar 2024
Kevel introduces Retail Media Cloud to power competitive retail ads
Marketing Technologies

Kevel introduces Retail Media Cloud to power competitive retail ads

Following a $23M Series C funding round, API-led ad platform Kevel debuts its Retail Media Cloud solution, empowering smaller retailers to compete.

By Shannon Williams • 3 min read • Thu, 21st Mar 2024
Adobe integrates Firefly AI into Substance 3D for game devs
Marketing Technologies

Adobe integrates Firefly AI into Substance 3D for game devs

Adobe introduces Firefly-powered generative AI features into its Substance 3D design platform, enhancing efficiency and creative potential for game developers and VFX professionals.

By Sean Mitchell • 3 min read • Tue, 19th Mar 2024

Stories from Other Regions

Henry Ajder to keynote Infosecurity Europe on AI & cybersecurity
Marketing Technologies

Henry Ajder to keynote Infosecurity Europe on AI & cybersecurity

Henry Ajder, a world-renowned advisor on generative AI, is set to headline Infosecurity Europe in London as keynote speaker, discussing AI's impact on cybersecurity.

By Sean Mitchell • 3 min read • Thu, 4th Apr 2024
TAFE NSW, Adobe to enhance digital literacy skills
Marketing Technologies

TAFE NSW, Adobe to enhance digital literacy skills

TAFE NSW partners with Adobe, becoming Australia's first vocational education and training provider to become an Adobe Creative Campus.

By Shannon Williams • 3 min read • Wed, 27th Mar 2024