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How Adobe, Microsoft and SAP aim to transform CX
Data Analytics

How Adobe, Microsoft and SAP aim to transform CX

The three partners outlined a common approach and set of resources for customers in an initial announcement last September.

By Jacques-Pierre (JP) Dumas • 2 min read • Thu, 28th Mar 2019
Hootsuite integrates with Adobe Experience Platform
Data Analytics

Hootsuite integrates with Adobe Experience Platform

Hootsuite partners with Adobe Experience Platform to integrate social media insights, empowering omni-channel marketing through six new solutions.

By Staff Writer • 2 min read • Thu, 28th Mar 2019
Adobe launches platform to power customer experience management
Customer Relationship Management

Adobe launches platform to power customer experience management

Adobe Experience Platform stitches together data from across the enterprise, enabling real-time customer profiles leveraging Adobe Sensei.

By Staff Writer • 4 min read • Wed, 27th Mar 2019
Adobe, Microsoft and LinkedIn join forces to accelerate account-based experiences
Marketing Technologies

Adobe, Microsoft and LinkedIn join forces to accelerate account-based experiences

Adobe, Microsoft, and LinkedIn have partnered to accelerate account-based experiences through new marketing solution integrations.

By Jacques-Pierre (JP) Dumas • 2 min read • Wed, 27th Mar 2019
Winners of 2019 Adobe Experience Maker and Marketo Revvie Awards announced
Data Analytics

Winners of 2019 Adobe Experience Maker and Marketo Revvie Awards announced

Adobe has honoured companies at Adobe Summit 2019 for exceptional digital experiences with the Adobe Experience Maker and Marketo Revvie Awards.

By Staff Writer • 2 min read • Wed, 27th Mar 2019
How Adobe and ServiceNow aim to advance customer experience management
Customer Relationship Management

How Adobe and ServiceNow aim to advance customer experience management

Adobe and ServiceNow partner to create a comprehensive view of customer data & improve customer experiences.

By Jacques-Pierre (JP) Dumas • 2 min read • Wed, 27th Mar 2019
Adobe opens up marketing opportunities with Roku
Marketing Technologies

Adobe opens up marketing opportunities with Roku

Adobe and streaming TV platform Roku are now offering Adobe customers the ability to precisely target consumer audiences moving to over-the-top content (OTT).

By Sara Barker • 3 min read • Wed, 27th Mar 2019
Adobe Summit kicks off the future of customer experience in Las Vegas
Customer Relationship Management

Adobe Summit kicks off the future of customer experience in Las Vegas

Adobe Summit 2019 in Las Vegas unveils transformative customer experience solutions with high-profile partnerships and innovations in AI-driven platforms.

By Sara Barker • 4 min read • Wed, 27th Mar 2019
Digital experience managers, get excited for Adobe Summit 2019
Customer Relationship Management

Digital experience managers, get excited for Adobe Summit 2019

Adobe Summit 2019 promises to be bigger and better than last year's, with speakers including Microsoft CEO Satya Nadella and actress Reese Witherspoon.

By Kai Ping Lew • 2 min read • Fri, 15th Mar 2019
Adobe study finds ANZ marketers aren't very good at their jobs
Marketing Technologies

Adobe study finds ANZ marketers aren't very good at their jobs

40% of local consumers think the promotional offers they receive just aren't the right ones for them. That figure is higher than the global average of 33%.

By Sara Barker • 3 min read • Mon, 4th Mar 2019
Aussies on top at Adobe's 2019 APAC partner awards
Marketing Technologies

Aussies on top at Adobe's 2019 APAC partner awards

Australian firms CHE Proximity, BizTech, and Accordant triumphed at Adobe's 2019 APAC Partner Awards in Hong Kong, outshining regional competitors.

By Ben Moore • 2 min read • Wed, 27th Feb 2019
Xero announces new partnerships with Uber and Adobe
Document Management

Xero announces new partnerships with Uber and Adobe

Xero forges new alliances with Uber for Business and Adobe Sign to streamline admin tasks and boost productivity for small businesses and advisors.

By Staff Writer • 3 min read • Tue, 5th Feb 2019
Adobe acquires leading 3D creation software Substance
Gaming

Adobe acquires leading 3D creation software Substance

With the acquisition of Allegorithmic, Adobe takes on the industry leading 3D textures and materials creation software for Creative Cloud.

By Ben Moore • 3 min read • Thu, 31st Jan 2019
Nintex and Adobe partner to create Nintex Sign
Marketing Technologies

Nintex and Adobe partner to create Nintex Sign

Nintex partners with Adobe to offer Nintex Sign powered by Adobe Sign, a new e-signature solution for secure transactions.

By Staff Writer • 2 min read • Mon, 28th Jan 2019
Adobe revamps Experience Cloud for retailers
Customer Experience

Adobe revamps Experience Cloud for retailers

Adobe has revamped its Adobe Experience Cloud to offer customer experience management (CXM) capabilities that draw on AI and machine learning technology.

By Sara Barker • 4 min read • Wed, 16th Jan 2019
UNSW partners with Adobe to transform its digital ecosystem
Network Infrastructure

UNSW partners with Adobe to transform its digital ecosystem

UNSW Sydney partners with Adobe to overhaul its global digital ecosystem, aiming to become a top 50 university through improved, data-driven engagement.

By Staff Writer • 2 min read • Mon, 10th Dec 2018
How Adobe aims to deliver marketing automation to Kiwi enterprises
Marketing Technologies

How Adobe aims to deliver marketing automation to Kiwi enterprises

Qrious teams up with Adobe to offer data-powered customer engagement solutions in New Zealand using Adobe Experience Cloud.

By Staff Writer • 2 min read • Thu, 15th Nov 2018
Adobe completes US$4.75b Marketo buyout
Data Analytics

Adobe completes US$4.75b Marketo buyout

Adobe completes its USD $4.75 billion acquisition of Marketo, aiming to fuse their platforms for superior B2B and B2C cross-channel marketing solutions.

By Sara Barker • 2 min read • Thu, 1st Nov 2018
Exclusive: How AI is enabling creativity across businesses
Marketing Technologies

Exclusive: How AI is enabling creativity across businesses

Adobe's VP of Creative Cloud Product, Marketing and Community, Mala Sharma, discusses the future of Creative Cloud and AI in an interview with IT Brief.

By Jacques-Pierre (JP) Dumas • 4 min read • Mon, 29th Oct 2018