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Adobe's purchase of Marketo becomes talking point for marketing cloud integration
Data Analytics

Adobe's purchase of Marketo becomes talking point for marketing cloud integration

Adobe's US$4.75bn acquisition of Marketo aims to bolster Adobe Experience Cloud, integrating B2B marketing capabilities for enhanced customer engagement.

By Sara Barker • 3 min read • Fri, 21st Sep 2018
How to market to B2B technology buyers
Marketing

How to market to B2B technology buyers

Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer's needs.

By Ben Moore • 2 min read • Wed, 20th Jun 2018
Avnet has a new look following 'Reach Further' launch
Internet of Things

Avnet has a new look following 'Reach Further' launch

A brand is more important than a marketing campaign, it is an authentic expression of the character and values of the company.

By Julia Gabel • 3 min read • Thu, 6th Apr 2017
Hot Trend for B2B Marketers: Account-Based Marketing
Data Analytics

Hot Trend for B2B Marketers: Account-Based Marketing

Every salesperson wants good leads, and increasingly, B2B marketers are expected to not only provide those good leads but also help close deals.

By Noah Elkin • 2 min read • Tue, 10th May 2016
I'm forever blowing bubbles
Data Analytics

I'm forever blowing bubbles

Bubbles steal the show at a dry conference, proving even simple joys can bring business prospects right to your stand.

By Staff Writer • 1 min read • Tue, 1st Aug 2006

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