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Nexxen & Vevo partner to revolutionise CTV advertising
Marketing Technologies

Nexxen & Vevo partner to revolutionise CTV advertising

Nexxen partners with Vevo to enhance CTV advertising, leveraging Nexxen's SSP platform to expand Vevo's programmatic ad capabilities across premium content.

By Kaleah Salmon • 3 min read • Tue, 13th Aug 2024
Nexxen unveils advanced TV & digital ad measurement in Australia
Digital Entertainment

Nexxen unveils advanced TV & digital ad measurement in Australia

Nexxen launches Cross-Screen Measurement in Australia, leveraging exclusive ACR data from 1.3 million devices to enhance TV and digital ad insights.

By Imee Dequito • 2 min read • Thu, 27th Jun 2024
Yahoo launches AI-powered ad solution with Innervate partnership
Artificial Intelligence

Yahoo launches AI-powered ad solution with Innervate partnership

Yahoo Advertising unveils Yahoo Creative, an AI-powered solution boosting personalised ad campaigns across platforms, with firms like Princess Cruises already on board.

By Imee Dequito • 3 min read • Thu, 20th Jun 2024
Report reveals a 23% rise in global ad fraud schemes
Generative AI

Report reveals a 23% rise in global ad fraud schemes

APAC's ad market is set to grow 8.5% to USD $289 billion in 2024, amid rising AI-driven ad fraud and evolving media quality trends.

By Shannon Williams • 3 min read • Wed, 19th Jun 2024
Yahoo ventures into CTV space with Yahoo Identity Solutions
Marketing Technologies

Yahoo ventures into CTV space with Yahoo Identity Solutions

Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.

By Catherine Knowles • 2 min read • Thu, 25th Apr 2024
Adjust launches Google Play Games integration for PC analytics
Gaming

Adjust launches Google Play Games integration for PC analytics

Adjust integrates with Google Play Games on PC to boost metrics efficiency for mobile gaming app developers, using Google's Play Install Referrer API to directly attribute installs to PC campaigns.

By Catherine Knowles • 3 min read • Fri, 15th Mar 2024
AppLovin's 2024 Ad Trends report reveals role of Gen AI
Marketing Technologies

AppLovin's 2024 Ad Trends report reveals role of Gen AI

AppLovin's 2024 Ad Trends report reveals the transformative role of Generative AI, employed by its in-house creative agency SparkLabs, in innovating mobile and gaming ad creativity.

By Tom Raynel • 2 min read • Fri, 16th Feb 2024
Gretchen Johnson joins Nexxen as new Chief People Officer
Marketing Technologies

Gretchen Johnson joins Nexxen as new Chief People Officer

Nexxen appoints former Siprocal executive Gretchen Johnson as Chief People Officer, emphasising talent development and company culture.

By Sean Mitchell • 2 min read • Thu, 1st Feb 2024
Liam McCarten joins StackAdapt as VP of Sales for APAC
Marketing Technologies

Liam McCarten joins StackAdapt as VP of Sales for APAC

Former Meta APAC exec, Liam McCarten, to spearhead operations at programmatic ad platform StackAdapt, predicting major growth within the Asia Pacific market.

By Imee Dequito • 3 min read • Wed, 24th Jan 2024
AI, eCommerce and Advertising: Key trends you need to know
Customer Relationship Management

AI, eCommerce and Advertising: Key trends you need to know

As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.

By Harley Ramien • 5 min read • Wed, 13th Dec 2023
The future of media and advertising: Key trends you need to know
Marketing Technologies

The future of media and advertising: Key trends you need to know

From free ad streaming TV's (FAST) exponential growth to the impact of AI in advertising, Let's look at some strategic shifts poised to define the year ahead.

By Nexxen • 7 min read • Wed, 6th Dec 2023
Adtech startup, Vudoo, expands with strategic hires & london office
Marketing Technologies

Adtech startup, Vudoo, expands with strategic hires & london office

Melbourne-based adtech startup, Vudoo, expands internationally with the opening of an office in London and strategic new hires.

By Sean Mitchell • 3 min read • Wed, 11th Oct 2023
Yahoo and Amplified Intelligence unite for innovative partnership
Yahoo

Yahoo and Amplified Intelligence unite for innovative partnership

Yahoo collaborates with Amplified Intelligence to enhance programmatic advertising using innovative attention measurement.

By Tom Raynel • 3 min read • Tue, 10th Oct 2023
OpenX & ExchangeWire highlight sustainable advertising efforts
Fraud

OpenX & ExchangeWire highlight sustainable advertising efforts

OpenX and ExchangeWire's report shines light on JAPAC advertising's sustainability efforts & carbon-neutral trend.

By Sean Mitchell • 3 min read • Mon, 9th Oct 2023
OpenX launches innovative marketplace to maximise marketing spend
Marketing

OpenX launches innovative marketplace to maximise marketing spend

OpenX Technologies has launched ConteX, a marketplace within the SSP, offering contract-free contextual targeting capabilities to advertisers.

By Catherine Knowles • 3 min read • Wed, 27th Sep 2023
Navigating the new generation of targeting, privacy and paid media
Marketing Technologies

Navigating the new generation of targeting, privacy and paid media

Not only are consumers increasingly dissatisfied with the creepy factor of targeted ads, but they're also opting out of third-party tracking.

By Billy Loizou • 5 min read • Fri, 23rd Jun 2023

Stories from Other Regions

Sparteo appoints Rachel Saada as new Head of Marketing
Customer Experience

Sparteo appoints Rachel Saada as new Head of Marketing

Sparteo appoints Rachel Saada as Head of Marketing to boost UK growth, aiming for 50% growth in 2024. Saada brings experience from Jellysmack and Taboola.

By Imee Dequito • 3 min read • Wed, 24th Jul 2024
Hoppr & Yahoo Advertising announce major partnership in Singapore
Marketing Technologies

Hoppr & Yahoo Advertising announce major partnership in Singapore

Yahoo Advertising and connected TV platform Hoppr establish a partnership in Singapore, providing advertisers with innovative targeted TV solutions, using advanced ATV technology and Hoppr's patented methods.

By Catherine Knowles • 2 min read • Fri, 10th May 2024