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Brand trust overtakes ads as key travel driver in Asia-Pacific
Loyalty programmes

Brand trust overtakes ads as key travel driver in Asia-Pacific

Trust and brand reputation now drive over 70% of Asia-Pacific travel choices, surpassing ads and loyalty schemes, reveals new impact.com report.

By Kaleah Salmon • 4 min read • Tue, 20th May 2025
Data Centre Marketing Club aims to boost industry branding
Partner Programmes

Data Centre Marketing Club aims to boost industry branding

The Data Centre Marketing Club launches to unite PR and marketing pros, aiming to boost the sector's image and innovation through collaboration and events.

By Sean Mitchell • 4 min read • Mon, 19th May 2025
Flam raises USD $14 million to expand mixed reality for brands
Digital Transformation

Flam raises USD $14 million to expand mixed reality for brands

Flam secures USD $14 million to advance its app-less mixed reality platform, enabling brands like Google and Samsung to enhance consumer engagement worldwide.

By Melania Watson • 4 min read • Mon, 19th May 2025
Informatica unveils AI Agent Engineering for data management
Digital Transformation

Informatica unveils AI Agent Engineering for data management

Informatica unveils AI Agent Engineering and CLAIRE Agents to enhance trusted data management and AI orchestration across major cloud platforms.

By Sean Mitchell • 5 min read • Thu, 15th May 2025
Okta names Mike Reddie to lead Australia & New Zealand region
Data Protection

Okta names Mike Reddie to lead Australia & New Zealand region

Okta has named Mike Reddie as VP and GM for Australia and New Zealand to lead growth and enhance cybersecurity amid rising AI threats.

By Melvin Hipolito • 2 min read • Thu, 15th May 2025
Trust & partnerships key to APAC travel marketing success
Customer Experience

Trust & partnerships key to APAC travel marketing success

A new impact.com report reveals APAC travel brands focus on trust, partnerships, and multi-channel strategies to meet evolving traveller demands post-pandemic.

By Kaleah Salmon • 4 min read • Thu, 15th May 2025

Stories from Other Regions

Managing Director stories

Udemy launches Innovation Studio to accelerate AI-led upskilling
Digital Transformation

Udemy launches Innovation Studio to accelerate AI-led upskilling

Udemy has launched its Innovation Studio to fast-track AI-powered, personalised skills training, starting with a reskilling course for business leaders.

By Sean Mitchell • 4 min read • Tue, 20th May 2025
Turning NZ's 3G shutdown into an opportunity for IoT growth
Network Infrastructure

Turning NZ's 3G shutdown into an opportunity for IoT growth

New Zealand's 3G shutdown by year-end pressures businesses to shift to 4G LTE, turning challenges into IoT growth opportunities with expert support.

By Kat Dempsey • 4 min read • Tue, 20th May 2025
Kiwi small firms wary as hopes for budget support remain low
Fintech

Kiwi small firms wary as hopes for budget support remain low

Nearly half of New Zealand's small businesses doubt that the upcoming Government Budget will offer meaningful support, says Prospa NZ survey.

By Melania Watson • 4 min read • Mon, 19th May 2025
Exclusive: Chad Gates on how Pronto Software is embracing the AI evolution
Digital Transformation

Exclusive: Chad Gates on how Pronto Software is embracing the AI evolution

Pronto Software is focusing on local innovation and AI to enhance agility and security, with Managing Director Chad Gates emphasising trust and digital transformation.

By Melania Watson • 5 min read • Mon, 19th May 2025
Foodbank Victoria wins global award for data-driven efficiency
Data Analytics

Foodbank Victoria wins global award for data-driven efficiency

Foodbank Victoria wins Qlik Global Impact Award for using data analytics to deliver 25 million meals yearly, cutting food costs by 15% across Victoria.

By Sean Mitchell • 4 min read • Mon, 19th May 2025
Equinix opens first Jakarta data centre to power digital growth
Digital Transformation

Equinix opens first Jakarta data centre to power digital growth

Equinix has launched its first data centre in Jakarta, Indonesia, via a joint venture with Astra, marking its entry into the Indonesian market.

By Sean Mitchell • 5 min read • Fri, 16th May 2025
Financial sector sets new baseline guidance for Gen-AI risks
Data Protection

Financial sector sets new baseline guidance for Gen-AI risks

The CMORG AI Taskforce, with City of London and UK Finance, publishes new AI Baseline Guidance to help financial firms manage generative AI risks across operations and compliance.

By Shannon Williams • 3 min read • Fri, 16th May 2025
Report finds legacy tech & budgets hinder UK public sector AI
Unified Communications

Report finds legacy tech & budgets hinder UK public sector AI

A report finds UK public sector hampered by legacy tech and budget limits, delaying AI adoption and digital transformation despite rising citizen expectations.

By Shannon Williams • 5 min read • Fri, 16th May 2025
Australians urged to prepare as BNPL credit reporting changes
Buy Now Pay Later

Australians urged to prepare as BNPL credit reporting changes

Australia's new BNPL rules from June 2025 bring protections but leave credit reporting and borrowing impact unclear for millions of users.

By Melania Watson • 4 min read • Fri, 16th May 2025
Nimbl appoints Wyn Ackroyd as Director to lead strategy push
Partner Programmes

Nimbl appoints Wyn Ackroyd as Director to lead strategy push

Nimbl appoints Wyn Ackroyd as Director to lead business transformation and strategy, marking a major step in expanding its client offerings amid growing demand.

By Melvin Hipolito • 2 min read • Fri, 16th May 2025
AI startups lead in Viva Technology list of Europe's top 100
Fintech

AI startups lead in Viva Technology list of Europe's top 100

Viva Technology ranks Top 100 Rising European Startups for 2025, spotlighting 15 AI firms among emerging innovators across 22 sectors and 13 countries.

By Jed Nykolle Harme • 3 min read • Thu, 15th May 2025