Marketing stories
Gigs deepens its Asia-Pacific push by partnering with ShopBack to broaden embedded mobile services for customers across the region.
StackAdapt opens early ChatGPT ad channel for marketers in a pilot that could let brands test placements and reach shoppers during product research.
Amperity adds AI assistants and live customer data tools to help brands act during website visits, basket abandonments and other interactions.
ICANN launches 2026 application round for custom internet endings, widening access to multilingual domains and tighter brand control.
Cloudinary rolls out AI agents to automate media workflows, search and moderation for brands managing vast image and video libraries.
Adobe completes Semrush acquisition to widen its customer experience suite with SEO and AI visibility tools for brands.
EZZ launches MeTime women's wellness range with Bionap-backed botanical ingredients and clinically researched formulas for stress, sleep and weight support.
OpenAI widens ChatGPT ads access with a beta self-serve Ads Manager in the US, CPC bidding and new measurement tools for advertisers.
Cybersecurity firms risk losing enterprise deals if weak Google visibility undermines their authority, as Australian buyers increasingly judge vendors online.
nmatic.ai and Alibi Studios launch The Next Valley, a hybrid AI VFX studio led by Mark Benson, Nick Price and Nicolas Cotta.
Acquirz strengthens leadership team with Kevin Smith and Kelly Merchant as the Cheltenham firm scales after acquiring Marketscan.
UK marketers set to lift AI budgets as Canva research warns consumers still want human touch, clearer rules and more trust in adverts.
Australian businesses risk fading from AI-driven search unless they add structured data, clearer content and citations that systems can actually read.
Australian businesses face a shrinking third-party data landscape in 2026, with privacy reforms and browser changes making first-party data vital.
Skailed adds AI-generated FAQ tool for retailers, aiming to cut manual content work and boost product-page visibility across eCommerce sites.
Australian Millennials trust and use AI more than Gen Z, a survey of 1,200 people found, with visible sources boosting confidence.
Small firms are embracing AI for admin and marketing, but a MoneySuperMarket survey finds most still lack security training as cyber fears rise.
Australian Centre for AI in Marketing launches AI course for charities with IBM backing as not-for-profits seek practical, ethical ways to use the technology.
Woolworths and Coles outrank Amazon in AI-driven grocery searches, as Jaywing finds local chains still hold ground against the US giant.
Atlas says businesses face an AI reputation breach as ChatGPT, Google Gemini and Claude spread incorrect company details across major platforms.
