Marketing stories
Qantas has topped System1's first annual ranking of Australia's funniest TV ads, ahead of Australian Lamb, AAMI and a strong auto line-up.
Black Friday still delivered the peak online surge, but AI-driven search stretched shopping demand across a longer November window.
Agentic AI is set to move from hype to frontline tool by 2026, autonomously steering cyber defence workflows and search-led marketing.
Rithum links its commerce platform to Stripe's Agentic Commerce Suite, enabling AI agents to handle product discovery and payments end-to-end.
Kentico's Xperience platform lands G2 Leader status and top reviews after a year of feature gains and over 100 new digital projects.
Marketers channel USD $824m into generative AI apps as installs surge and UK user acquisition spend almost doubles, AppsFlyer reports.
US holiday shoppers to rein in festive spending as 60% say financial strain will curb gift budgets, new national survey data shows.
Yahoo embeds Agentic AI across its global DSP, letting advertisers plug in their own models to automate planning, buying and optimisation.
US-based Semify has bought Hong Kong's Dragon Metrics to expand its global AI-led SEO and reporting services across non-Google markets.
Skipping email verification can throttle your campaigns, wreck deliverability, and quietly bleed customers from every send you make.
AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.
Integral Ad Science will roll out IAS Agent, an explainable AI assistant for ad measurement, to all platform users for free early next year.
IDHL launches IDHL Labs, a group-wide AI incubator backed by GBP £1.5 million to fast-track automation, tooling and data-driven services.
MediaVision's AI-driven Metis platform powers New Look campaign to UK Search Awards fashion win with standout non-brand SEO gains.
Tesco tops the UK's Christmas social media league, outpacing rivals on engagement and EMV with a wide-reaching creator-led strategy.
Manchester agency PushON marks 20 years with 40% revenue growth, tripled scale and fresh AI-driven, international eCommerce ambitions.
Event leaders across APAC are delaying AI translation tools amid mistrust over accuracy, data security worries and mounting budget pressures.
UK SMEs remain upbeat on growth but risk falling behind as economic jitters, rising customer demands and poor grasp of AI strain marketing.
Crypto exchange KuCoin is opening a Sydney HQ, ramping up local hiring and regulation-first products as it chases Australian growth.
AI now underpins most UK Christmas campaigns, as 78% of marketers use it to deliver more personalised festive ads amid rising consumer demands.
