Marketing stories
Brands may need to rethink search spending as AI-driven visits from ChatGPT and similar tools convert almost three times better than Google traffic.
Recognition could help the London studio win more entertainment clients after its immersive Pendragon Cycle site took a Webby Award.
Wider access to affiliate tools could help smaller creators cash in as US social commerce heads towards USD $100 billion next year.
The move gives Mars staff a single AI system for search and task automation across its global Petcare, Snacking and Food businesses.
Clients could see local campaigns sharpened by traffic, weather and movement data as WPP folds Google Earth AI into its marketing platform.
Marketers could soon let AI agents handle campaigns, content and analytics as Adobe ties its creative tools to one workflow system.
Advertisers risk losing household-level accuracy as changing IP addresses disrupt targeting, frequency controls and attribution during campaigns.
Embedded engineers will help enterprises move generative AI from pilots into production as Cognizant deepens its Google Cloud partnership.
Joint customers could cut campaign overhead as SAP and Google Cloud tie customer data and AI agents across platforms, with rollout due in 2026.
Early adopters are seeing stronger returns as AI agents move from trials into core operations across customer service, security and support.
AI agents are set to erode ad-funded web traffic, forcing businesses to pivot from screen-based funnels to metered API revenue.
Greater competition in social commerce is prompting Markable to offer AI shopping tools free, as it targets faster growth from more creators.
Brands flooding customers with AI-generated messages risk wasted spend, as Braze says only those tying tools to live data are seeing clear returns.
Shoppers in three Southeast Asian markets will get AI product help and photo-based prompts as Nestlé and Lazada test conversational buying tools.
The rollout should cut production costs further after VidioGen helped Emtek reduce redevelopment time by 30% on an animated series.
The recognition underlines Cognitiv’s growth as revenue from its ContextGPT product jumped 388% and new clients rose 67% last year.
Shoppers using AI tools are increasingly valuable to retailers, even as Adobe finds product pages still lag in machine readability.
AI-crawled websites are generating sharply higher customer engagement for local firms, according to a study spanning 850,000 sites and 69 million visits.
Approval bottlenecks are easing for Flagstone, which says AI has helped slash sign-off times on regulated promotions from two days to eight hours.
Australian small businesses can now make Sponsored Brands video adverts in minutes, cutting the cost and time of production to zero.
