Marketing stories
Lebesgue data from 35,000 eCommerce brands suggests AI-driven visits arrive with stronger purchase intent than standard search traffic.
London studio Format-3 lands a Webby Award for an immersive Television, Film and Streaming site for The Pendragon Cycle.
Markable opens free creator tier and adds AI shopping tools as it targets a fast-growing social commerce market.
Mars broadens Google Cloud tie-up, making Gemini Enterprise the core AI layer for employees as it pushes unified search, custom agents and faster workflows.
WPP expands Google partnership with Earth AI to sharpen local ad planning using weather, traffic and neighbourhood data across its marketing platform.
Adobe is remaking its marketing and design suite around AI agents, tying content, data and commerce into a single workflow system.
Digital Envoy unveils LocID Graph to help advertisers keep household records aligned as IP addresses shift, with tests under way in the US, UK and Europe.
Cognizant deepens Google Cloud tie-up with embedded engineers, new Marketplace offers and a North American telecoms AI win.
SAP and Google Cloud extend partnership with multi-agent AI to let marketers run campaigns across connected platforms using shared customer data.
Google Cloud study finds 52% of executives have deployed AI agents, with early adopters reporting stronger returns and wider business use.
Agentic commerce is forcing firms to rethink websites, as AI agents bypass ads and clicks for API-driven transactions.
Markable widens access as it opens Smart Deep Links, AutoDM and AI Product Collage to all creators in free push to boost affiliate sales.
Braze studies say brands must link AI to customer data and real-time decisioning to win measurable gains, with only a few seeing returns.
Nestlé and Lazada roll out AI shopping tools across five Southeast Asian markets, testing conversational product support for parents buying nutrition items.
Emtek widens Google Cloud generative AI rollout across media arm after VidioGen cut animation costs and time on New Keluarga Somat.
Cognitiv chief executive Jeremy Fain lands EY New York finalist spot as ContextGPT revenue jumps 388% and AudienceGPT gains traction.
Adobe data shows AI-sourced visits to U.S. retail sites soared 393% in Q1 2026, while product pages lag on machine readability.
Duda says local firms with AI-crawled websites are seeing a surge in customer actions, as structured content boosts visibility in answer engines.
Flagstone taps Adclear AI to speed marketing compliance checks, slicing approvals from two days to eight hours as revenue grows.
Amazon Ads rolls out AI video tool in Australia to help small businesses make Sponsored Brands clips at no extra cost.
