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Companies change incentive plans faster, report finds
Data Analytics

Companies change incentive plans faster, report finds

CaptivateIQ survey finds 91% of firms changed incentive strategy in the past year as AI, budget pressure and wider plan use speed up redesigns.

By Karen Joy Bacudo • 4 min read • Last month
HubSpot launches AI tools to tackle search decline
Customer Relationship Management

HubSpot launches AI tools to tackle search decline

HubSpot bets on answer engines and AI-driven sales, marketing and support tools as it says organic traffic has fallen 27% year on year.

By Sofiah Nichole Salivio • 4 min read • Last month
Moloco launches performance CTV ads for app marketers
Marketing Technologies

Moloco launches performance CTV ads for app marketers

Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Constant Contact & Canva expand integration for small firms
Digital Transformation

Constant Contact & Canva expand integration for small firms

Canva and Constant Contact add a one-click route from design to campaign, letting small firms and nonprofits publish across email and social media.

By Joseph Gabriel Lagonsin • 4 min read • Last month
FlightHub launches football flight search & travel hub
Customer Experience

FlightHub launches football flight search & travel hub

FlightHub unveils football match flight search and a new travel content hub as it targets fans planning trips around tournament host cities.

By Joseph Gabriel Lagonsin • 4 min read • Last month
The Real World launches expert-approved Campus certificate
EduTech

The Real World launches expert-approved Campus certificate

The Real World rolls out expert-approved Campus Graduation Certificate to prove practical skills, as employers question the value of AI training.

By Catherine Knowles • 4 min read • Last month
InMarket spotlights six brands for sales-driven campaigns
Marketing Technologies

InMarket spotlights six brands for sales-driven campaigns

InMarket highlights six brands as sales-focused campaigns deliver up to USD $1.5 million in incremental sales and stronger return on ad spend.

By Sofiah Nichole Salivio • 4 min read • Last month
Robotic Marketer launches AI direct mail tool for home services
DevOps

Robotic Marketer launches AI direct mail tool for home services

Robotic Marketer adds AI direct mail to its marketing platform, aiming to help home services firms target buyers and coordinate print with digital campaigns.

By Catherine Knowles • 3 min read • Last month
Agentic commerce and the evolution of retail purchase behaviour
Digital Transformation

Agentic commerce and the evolution of retail purchase behaviour

Retail shifts as AI agents move from recommending products to completing purchases, forcing brands to make catalogues legible to machine buyers.

By Sangeeta Mudnal • 4 min read • Last month
Springboards launches Flint AI model for marketers
Open source

Springboards launches Flint AI model for marketers

Springboards unveils Flint, a novelty-focused AI model for marketers, as it refreshes its platform with new self-serve plans and wider access.

By Catherine Knowles • 4 min read • Last month

Stories from Other Regions

Marketing stories

AI search threatens Australian retailers, warns Megantic
Digital Transformation

AI search threatens Australian retailers, warns Megantic

Megantic and Shopify APAC say Australian eCommerce brands must adapt for AI-driven discovery or risk fading from shopper recommendations.

By Sean Mitchell • 4 min read • Last month
Maestra posts USD $833,000 in new ARR on demand shift
Data Analytics

Maestra posts USD $833,000 in new ARR on demand shift

Maestra says brands are ditching fragmented marketing stacks as quarterly new ARR more than doubled plan, with inbound sales topping half of new business.

By Karen Joy Bacudo • 3 min read • Last month
UK businesses adopt RCS & AI for customer messaging
Data Analytics

UK businesses adopt RCS & AI for customer messaging

UK firms shift to multi-channel customer chats as RCS traffic jumps 174% and agentic AI gains ground amid fraud concerns.

By Sean Mitchell • 3 min read • Last month
UK marketers lead global shift to GEO in AI search
Digital Transformation

UK marketers lead global shift to GEO in AI search

UK marketers race ahead of global peers in generative engine optimisation, with most already investing to boost visibility in AI-generated answers.

By Sofiah Nichole Salivio • 3 min read • Last month
Brand as a revenue multiplier in enterprise sales
Hyperscale

Brand as a revenue multiplier in enterprise sales

Brand can lift enterprise revenue by shaping shortlists, easing internal buy-in and strengthening pricing power before sales talks even start.

By Patrick Keenan • 4 min read • Last month
Teads & PHD drive 70 Audi Singapore dealership leads
Digital Transformation

Teads & PHD drive 70 Audi Singapore dealership leads

Teads and PHD Singapore helped Audi Singapore generate 70 qualified dealership leads, with AI-led targeting and premium inventory cutting costs below benchmark.

By Sofiah Nichole Salivio • 4 min read • Last month
Wolfstone Digital launches in Suffolk to target AI search
Data Analytics

Wolfstone Digital launches in Suffolk to target AI search

Wolfstone Digital opens in Suffolk with an AI search focus, citing 1,621 mentions for The Investors Centre and conversion rates said to outpace organic traffic.

By Sofiah Nichole Salivio • 4 min read • Last month