Marketing stories
Salesforce has announced a range of new service innovations, utilising AI and cloud intelligence for better customer experiences.
Brands are turning to first-party data as third-party data becomes less reliable and privacy changes decrease its value.
Marketers can convert data into valuable insights using knowledge graphs, which display data visually and uncover trends and patterns.
2022 mobile marketing trends will see companies shifting budgets to smaller social channels and embracing data analysis techniques, says AppsFlyer report.
Dotdigital has released a new report to help companies bridge the gap between what their customers expect of them and what they experience in reality.
A new study has found that 70% of Australian sales and marketing leaders report increased customer turnover, up from 52% in a survey conducted last year.
Australian customers are leaving at extraordinary rates and most companies are ill-prepared to counter this trend in the rebound from the pandemic.
Comvita collaborates with Microsoft to introduce interactive sensory experiences for consumers in the Asia-Pacific region - TechDay.
Enterprise organic marketing platform Conductor has acquired business SEO platform ContentKing to strengthen technical SEO leadership.
Google has announced Melbourne-based digital agency Megaphone Marketing as one of its 2022 Google Premier Partners.
Web 3.0, the next generation of the internet, is set to revolutionize digital marketing and give power back to users.
Trials will soon be underway for a new mobile retail marketing solution, created as part of a partnership between Upstream and Socital.
Nexcess integrates with HubSpot CRM platform, offering cloud hosting and marketing capabilities for online brands.www.nextplatform.com.
The deal will enhance Cartology's trademark standing as one of Australia's largest retail media businesses powered by the Woolworths Group.
Facebook's dominance of social media is being challenged by Instagram and TikTok, according to new research from Hootsuite and We Are Social.
Salesforce partner Datarati has been acquired by digital transformation firm OSF Digital in its sixth acquisition in nine months.
Komo, the digital marketing software company, appoints Leilani Vakaahi as new Partnerships Manager to support expansion plans with her experience.
Hosted Network forms a partnership with Sea-Level Operations to help MSPs tackle growth challenges in the cloud service industry.
Carousell Media Group launches reCommerce programmatic buying platform to challenge Facebook and Google's dominance in advertising.
Tribal Group wins three-year contract with University of Waikato to deploy Student Marketing-Recruitment solution.
