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Reputation management stories

AI in crisis communications: why route knowledge beats the next new tool
Agricultural Technology

AI in crisis communications: why route knowledge beats the next new tool

Businesses risk wasting AI spend unless they map workflows first, as routing knowledge matters more than buying yet another tool.

By Dwayne Alexander • 6 min read • Last month
Sprinklr social index shows brands lacking relevance
Customer Experience

Sprinklr social index shows brands lacking relevance

Most brands are posting widely on social media but failing to turn activity into engagement, according to Sprinklr's new index.

By Mark Tarre • 4 min read • Last month
Gartner says 40% of governments will create TrustOps
Digital Transformation

Gartner says 40% of governments will create TrustOps

Deepfake threats are pushing public bodies to harden identity checks and governance, as Gartner forecasts dedicated TrustOps teams by 2028.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Trustpilot study says active reviews boost AI citations
Customer Experience

Trustpilot study says active reviews boost AI citations

Brands with active Trustpilot pages were far more likely to surface in AI answers, with the highest citation rate reaching 75.3%.

By Sean Mitchell • 4 min read • Last month
Sinch survey finds 74% of firms rolled back AI agents
Digital Transformation

Sinch survey finds 74% of firms rolled back AI agents

Governance and safety costs are now overtaking development as many firms struggle to keep live customer-facing AI agents reliable and compliant.

By Sean Mitchell • 4 min read • Last month
Adobe completes Semrush deal to boost AI search tools
Digital Transformation

Adobe completes Semrush deal to boost AI search tools

The acquisition gives marketers new tools to track brand visibility as AI-led discovery reshapes how shoppers find products online.

By Sean Mitchell • 5 min read • Last month
Buy reviews searches surge 1,325% as trust worries grow
Customer Experience

Buy reviews searches surge 1,325% as trust worries grow

Shoppers are being urged to scrutinise online sellers after search data showed a sharp rise in queries for bought credibility signals.

By Joseph Gabriel Lagonsin • 5 min read • Last month
AI referrals convert nearly three times better than search
Marketing Technologies

AI referrals convert nearly three times better than search

Brands may need to rethink search spending as AI-driven visits from ChatGPT and similar tools convert almost three times better than Google traffic.

By Joseph Gabriel Lagonsin • 3 min read • Mon, 27th Apr 2026

Stories from Other Regions

Reputation management stories

UK consumers shun cold calls without trust signals
Customer Experience

UK consumers shun cold calls without trust signals

Most unsolicited business calls now go unanswered as branded caller ID and pre-call messages become key to winning trust, MaxContact found.

By Mark Tarre • 4 min read • Last week
Cybercriminals target wealthy individuals, Everywhen warns
Data Protection

Cybercriminals target wealthy individuals, Everywhen warns

Wealthy households face a rising risk of theft and fraud as attackers mine social media, smart devices and public profiles for easy entry points.

By Joseph Gabriel Lagonsin • 3 min read • Last week
UK firms face supply chain compliance woes, report says
Supply Chain

UK firms face supply chain compliance woes, report says

Most UK brands still lack proof their raw materials meet rules, with four in five reporting regulatory or compliance problems last year.

By Joseph Gabriel Lagonsin • 4 min read • Last month
The local SEO playbook for Australian IT service providers
Risk & Compliance

The local SEO playbook for Australian IT service providers

Referral-led IT firms risk missing enquiries as local search can still be won with Google profiles, reviews and city-specific pages.

By Sam Park • 6 min read • Last month
Why your cybersecurity firm's Google rankings are a security risk in disguise
Ransomware

Why your cybersecurity firm's Google rankings are a security risk in disguise

Enterprise buyers may never reach the sales call if a security firm is absent from search results, because digital authority now shapes trust and deal flow.

By Dominic Vivarini • 6 min read • Last month
Corporate lunches shape client trust, says psychologist
Customer Experience

Corporate lunches shape client trust, says psychologist

Poorly handled lunches can lose deals, as a psychologist says clients judge hosts on venue, manners and how they read the room.

By Sofiah Nichole Salivio • 5 min read • Last month
Atlas warns of AI reputation breach for businesses
Software-as-a-Service

Atlas warns of AI reputation breach for businesses

Incorrect AI responses are already steering customers away, with Atlas finding factual errors in most brand profiles across major platforms.

By Catherine Knowles • 4 min read • Last month
AskNicely launches Reputation Manager for service chains
Data Analytics

AskNicely launches Reputation Manager for service chains

For multi-location service brands, the new tool links surveys, reviews and listings to help lift ratings, retain customers and cut costs.

By Kaleah Salmon • 4 min read • Thu, 30th Apr 2026
The AI visibility gap: Why paid, owned channels are no longer enough for B2B tech
Marketing Technologies

The AI visibility gap: Why paid, owned channels are no longer enough for B2B tech

AI tools now favour recent, credible coverage over paid media, leaving B2B tech firms with a growing visibility gap in search results.

By Patrick Keenan • 5 min read • Thu, 30th Apr 2026
Training lags behind AI use in Australian workplaces
DevOps

Training lags behind AI use in Australian workplaces

Only 21.1% of workers have had training, leaving many to rely on generative AI at work while still worrying about errors and poor output.

By Mark Tarre • 4 min read • Thu, 30th Apr 2026