Stories by Aleksandra Phelan
Visibility in the age of AI: How to make your brand appear in AI search
Last month
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martech
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partner programmes
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genai
In the AI era, brand visibility hinges on a consistent digital footprint and trusted mentions, reshaping marketing into a strategic investment for lasting influence.
Beyond campaigns: Building visibility that compounds over time
Fri, 19th Sep 2025
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opinion
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gen z
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consumer expectations
Canadian brands focus on authentic storytelling and earned media to build lasting visibility amid tariffs and rising costs. Short-term campaigns no longer suffice.