Stories by Sarah Jarvis
Bringing personalized loyalty strategies to life: From promise to reality
2 days ago
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data analytics
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cx
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martech
Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.
Loyalty, data and “The Golden Rule” behind customer success
Thu, 4th Apr 2024
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martech
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personalisation
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cdp
Business success rests on loyalty, data, and the timeless Golden Rule, highlighting the universal principle's power in fostering growth.