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Super Bowl study shows ad views don't equal recall
Marketing Technologies

Super Bowl study shows ad views don't equal recall

Super Bowl study finds top-watched ads often fail to boost brand recall, warning marketers against over-relying on completion rates.

By Sofiah Nichole Salivio • 4 min read • Sat, 21st Feb 2026
SAP rebrands Emarsys as Engagement Cloud for AI CX
Software-as-a-Service

SAP rebrands Emarsys as Engagement Cloud for AI CX

SAP renames Emarsys as Engagement Cloud, adding an enterprise edition to unify governed, AI-driven customer interactions across systems.

By Sofiah Nichole Salivio • 3 min read • Sat, 21st Feb 2026
Taboola names Krishan Bhatia first chief business officer
Marketing Technologies

Taboola names Krishan Bhatia first chief business officer

Taboola appoints former Amazon and NBCUniversal executive Krishan Bhatia as its first chief business officer to lead global sales and partnerships.

By Mark Tarre • 4 min read • Fri, 20th Feb 2026
Zoho marks 30th year with 1m customers, 150m users
Software-as-a-Service

Zoho marks 30th year with 1m customers, 150m users

Zoho marks 30 years in business as it surpasses 1m paying customers and 150m users worldwide, with revenue up 20% in 2025.

By Mark Tarre • 4 min read • Fri, 20th Feb 2026
Meet The People unveils AI platform for unified marketing
Data Analytics

Meet The People unveils AI platform for unified marketing

Meet The People launches MTP Intelligence, an AI platform unifying creative, media and commerce workflows for North American clients.

By Catherine Knowles • 4 min read • Fri, 20th Feb 2026
Shoppers turn to AI tools in hunt for better retail deals
Digital Transformation

Shoppers turn to AI tools in hunt for better retail deals

Shoppers are turning to AI tools like ChatGPT to hunt for personalised retail deals, valuing quality offers over rock-bottom prices.

By Kaleah Salmon • 4 min read • Fri, 20th Feb 2026
Google unveils Scenario Planner for Meridian MMM use
Data Analytics

Google unveils Scenario Planner for Meridian MMM use

Google has launched Scenario Planner for its open-source Meridian MMM, giving marketers a no-code way to test budget scenarios and ROI.

By Sofiah Nichole Salivio • 4 min read • Fri, 20th Feb 2026
Celonis & LeafLabs launch app to decode robot fleets
Manufacturing

Celonis & LeafLabs launch app to decode robot fleets

Celonis and LeafLabs unveil an app to decode robot fleet data, linking factory‑floor telemetry to real‑world supply chain performance.

By Sean Mitchell • 4 min read • Thu, 19th Feb 2026
Marketers boost budgets as LLMs emerge as key audience
Digital Transformation

Marketers boost budgets as LLMs emerge as key audience

Marketers plan to raise content budgets for 2026 as large language models rapidly become a primary audience and core performance metric.

By Catherine Knowles • 4 min read • Thu, 19th Feb 2026
Innovid adds Reddit ads to unified social workflow
Marketing Technologies

Innovid adds Reddit ads to unified social workflow

Innovid adds full Reddit ad management to its Social Ads Manager, letting marketers run Reddit alongside other major social platforms.

By Sofiah Nichole Salivio • 3 min read • Thu, 19th Feb 2026
Anthropic rolls out Claude Sonnet 4.6 at same prices
Digital Transformation

Anthropic rolls out Claude Sonnet 4.6 at same prices

Anthropic launches Claude Sonnet 4.6 with major coding and computer-use upgrades, keeping pricing flat at USD $3 and USD $15 per million tokens.

By Mark Tarre • 4 min read • Thu, 19th Feb 2026
Gartner: LLMs to reshape PR budgets & staff chatbots
Marketing Technologies

Gartner: LLMs to reshape PR budgets & staff chatbots

Gartner predicts public LLMs will double PR budgets by 2027 as AI search reshapes discovery and employee chatbots replace intranets.

By Sean Mitchell • 4 min read • Wed, 18th Feb 2026
Anthropic names Chris Liddell to board as AI scrutiny grows
Risk & Compliance

Anthropic names Chris Liddell to board as AI scrutiny grows

Anthropic adds former Microsoft finance chief and US official Chris Liddell to its board as pressure mounts over AI governance and oversight.

By Mark Tarre • 3 min read • Wed, 18th Feb 2026
Behind DeepMind & Darren Aronofsky's AI-led short film slate
Generative AI

Behind DeepMind & Darren Aronofsky's AI-led short film slate

Google DeepMind teams with Darren Aronofsky's Primordial Soup to produce three AI-driven short films, starting with ANCESTRA, On This Day...1776.

By Jake MacAndrew • 3 min read • Wed, 18th Feb 2026
Pinterest & World of Warcraft launch housing tie-up
Gaming

Pinterest & World of Warcraft launch housing tie-up

Pinterest links moodboards to World of Warcraft housing, letting players design Azeroth homes and pin in-game creations directly.

By Sofiah Nichole Salivio • 3 min read • Wed, 18th Feb 2026
Stop burning money on manual marketing tasks
DevOps

Stop burning money on manual marketing tasks

Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.

By Adrian Randall • 4 min read • Tue, 17th Feb 2026
OpenAI unveils GPT-5.3 Codex Spark for real-time coding
DevOps

OpenAI unveils GPT-5.3 Codex Spark for real-time coding

OpenAI debuts GPT-5.3 Codex Spark, a Cerebras-powered research preview promising ultra-fast, real-time coding for ChatGPT Pro users.

By Mark Tarre • 4 min read • Mon, 16th Feb 2026
Apple opens 2026 Swift Student Challenge to global coders
Software Development

Apple opens 2026 Swift Student Challenge to global coders

Apple has opened submissions for the 2026 Swift Student Challenge, inviting student developers worldwide to submit Swift app playgrounds by 28 February.

By Mark Tarre • 4 min read • Mon, 16th Feb 2026
GitHub unveils Agentic Workflows for safer AI automation
Supply Chain

GitHub unveils Agentic Workflows for safer AI automation

GitHub debuts Agentic Workflows, using AI agents with strict guardrails to automate repo chores while keeping maintainers in control.

By Karen Joy Bacudo • 4 min read • Mon, 16th Feb 2026