Cloudinary has announced enhancements to its digital asset management platform, Cloudinary Assets, which include new AI-powered people search capabilities, updated analytics, and improved permissions management aimed at easing workflows and accelerating time to market.
AI-powered people search
The latest updates allow users to automatically detect and label individuals within images, facilitating the creation of named groupings such as 'brand talent' and 'employees'. All new uploads featuring these individuals are automatically associated with the relevant groupings, helping keep media libraries accurate and organised with minimal manual intervention.
This update is designed to make people-specific content easier to find, supporting teams as they manage large and dynamic visual libraries. According to Cloudinary, these features are especially helpful for clients needing to regularly locate and update assets that feature particular individuals for brand and marketing purposes.
Enhanced analytics and reporting
The platform now includes analytics dashboards designed to provide comprehensive reporting on asset usage and performance. The dashboard displays platform and content metrics, giving creative and marketing teams clearer insights into what assets perform most effectively, while simplifying content discovery and governance processes.
Speaking about the updates, Rob Daynes, Managing Director of Assets at Cloudinary, said:
"The ability to deliver engaging visual experiences at scale is expected in today's online world. Consumers expect it and marketers and developers deserve tools that allow them to move fast with greater ease and confidence. These enhancements optimize workflows so teams can accelerate delivery, maintain compliance, and drive stronger returns from creative initiatives."
Content operations and compliance
Cloudinary's enhanced digital asset management features employ artificial intelligence to support a range of functions, including automated creative review and approval workflows, auto-tagging, and visual search for improved asset classification and discovery. The embedded AI is intended to reduce manual tasks involved in content management and help enterprises scale their creative operations more efficiently.
Cloudinary's AI Vision technology is designed to interpret visual content queries - for example, whether an image contains a person or the direction a model is facing. This functionality enables users to generate prompts that automate essential content classification and tagging processes. Cloudinary states that this approach does not require teams to invest time or resources in developing or training custom models, supporting faster adoption within existing workflows.
The new releases also incorporate AI-powered content moderation and content credentialing that meets C2PA compliance. This aims to ensure that all media assets, including user generated or AI-generated content, meet brand standards even as organisations' digital libraries become more complex and content volumes increase.
Workflow impact for enterprises
According to Cloudinary, hundreds of brands currently use Cloudinary Assets to manage large libraries of digital media, improve collaboration, reduce time spent on manual tasks, and increase overall workflow efficiency. The platform provides support for agencies and partners collaborating with enterprise teams on visual media projects. Cloudinary believes its solution enables customers to focus on higher-value creative endeavours and drive stronger business outcomes.
The AI Vision system, using large language model (LLM) capabilities alongside specialised models and advanced algorithms, is intended to provide users with a flexible tool that streamlines day-to-day content operations. The company believes this will contribute to improved asset classification and content management at scale.
Availability
The latest enhancements to Cloudinary Assets are available now to all customers using the platform. The updates are positioned to assist enterprises in ensuring compliance, optimising processes, and improving the return from marketing and creative initiatives.
