The first fully licensed, commercially available AI model for the video production industry was released today by Toronto-based software company Moonvalley.
Last November, the organisation announced USD $70 million to "develop the future of generative media." One of those developments, Marey, was released for general availability this morning.
Marey is a learning model capable of precision controls, complex VFX sequences, and maintaining complete creative authority for filmmakers and studios. The model was trained on original 1080p content, capable of developing sharper videos up to five seconds in length at 24 frames per second.
Feature highlights include :
- Camera control for creating a 3D atmosphere from a single image;
- Trajectory control for natural scene movement;
- Motion transfer for copying object movement from one animation to the next;
- Keyframing for generating smooth transitions between images;
- Referencing for integrating reference images into existing video;
- Pose control for more nuanced actor performances;
- Shot extension for extending an original video.
Naeem Talukdar, Chief Executive Officer and co-founder of Moonvalley, said the creation of Marey was a direct response to industry feedback on existing offerings. "We built Marey because the industry told us existing AI video tools don't work for serious production."
Talukdar added that the model provides users with creative control and legal peace of mind, as Marley partners with creators rather than exploiting copyrighted material.
Notably, Disney and Universal sued AI image generator Midjourney last month, claiming the AI firm copied proprietary images while training its learning models.
Moonvalley states that Marey's architecture was built using exclusively licensed, high-definition content, rather than scraped or user-generated material. This approach, the company says, aims to address copyright concerns while providing a tool suitable for commercial application.
Today's launch follows six months of partnerships with Moonvalley's studio, Asteria, and three months of testing with external partners. Moonvalley said that "through this process, teams refined unprecedented control over objects, characters, motion, and scene composition to deliver the accuracy, precision, and directorial control that filmmakers need to enable groundbreaking creative work."
Moonvalley stated that these functionalities enable not only enhanced VFX capabilities for studios and brands but also allow independent filmmakers access to visuals that typically require larger budgets.
"Marey isn't just another model—it's a creative unlock," said Hussein Dembel Sow, a Senegalese independent filmmaker and screenwriter. "It gives filmmakers like me the freedom to experiment and innovate without the financial burden or scarcity of production opportunities.
Dembel Sow said this new venture creates a hybrid type of cinema. Calling it: "something deeply local yet globally legible."
