Talon.One raises $135 million to boost AI loyalty platform
Talon.One has secured a $135 million funding round to accelerate the development of its enterprise loyalty and promotion software.
The growth funding comes from new investors Silversmith Capital Partners and Meritech Capital, with the continued participation of existing investor CRV. Talon.One currently provides its software to more than 270 international brands across sectors, including H&M, Adidas, Costa Coffee, Sephora, Ticketmaster and Nordstrom.
Investment priorities
The latest capital injection will allow Talon.One to further develop its platform and bolster its market presence in regions including the United States, United Kingdom, Europe and Asia-Pacific. Specific focus areas include the enhancement of AI-powered intelligence capabilities, predictive insights, and the expansion of enterprise utilities to support its broad customer base.
"This investment is a powerful vote of confidence in the platform we've built, and the value we deliver to the world's most trusted brands," said Christoph Gerber, Co-founder and CEO of Talon.One. "We are excited to partner with Silversmith and Meritech to continue solving our customers' most complex challenges."
Co-founder and Chief Operating Officer, Sebastian Haas, added, "This next chapter will be all about scale and execution. With this investment, we will accelerate innovation in AI, enhance enterprise functionality, and continue building the most flexible and powerful incentive infrastructure on the market."
Reid Christian, General Partner at CRV, commented, "Since our first investment, it has been incredible to witness Talon.One's journey and consistent execution. This round is a clear validation of their vision and the trust of their growing base of global enterprise customers. We are thrilled to deepen our commitment."
Strategic role of incentives
Alex Clayton, General Partner at Meritech Capital, said, "Talon.One continues to redefine what loyalty and promotion should look like for modern enterprises."
He continued, "There is an undeniable and growing market need for truly flexible, data-driven promotion and loyalty solutions."
According to a recent Harvard Business Review report cited by the company, trends in the market indicate that brands are seeking more profitable promotional models, moving away from widespread discounting against a backdrop of challenging economic conditions. The report notes a shift towards personalised, data-driven incentive strategies, with these now regarded as essential strategic levers to boost long-term customer loyalty and return on investment.
The same research outlines the benefits for companies integrating loyalty and promotional programmes - including opportunities for revenue growth, improved data collection, and increased marketing effectiveness. As a result, many companies are treating incentive initiatives less as a cost centre and more as a contributor to long-term commercial value.
Platform capabilities
Talon.One's platform is used by marketing and product teams to design, launch, and manage a wide range of incentive campaigns. These range from percentage discount offers to multi-tiered loyalty schemes, cashback campaigns and gamified experiences, all operated through a single unified system. The architecture is described as "headless," with an intuitive rule engine and integrations with partner platforms, allowing its tools to be used both in physical stores and online, without bespoke development.
Current integrations include Braze, the customer engagement software, and Shopify, where Talon.One's promotions and loyalty functionality is available to enterprise clients. The system is compatible with existing technology stacks and is deployed across sectors from retail and hospitality to grocery and financial services.
Sri Rao, General Partner at Silversmith Capital Partners, stated, "Talon.One is solving an incredibly complex and mission-critical problem with elegant, enterprise-grade infrastructure. They built the most modern and scalable platform in a massive category. We are excited to support them and become part of their next chapter of growth."
Talon.One's stated ambition with this funding is to continue scaling its infrastructure, enabling deeper use of AI and analytics for its enterprise clients, while reinforcing its market position internationally.
