A/B testing stories
Growing demand for hands-on AI training has pushed Optimizely’s waitlist past 1,500 as marketers turn agents into daily workflow tools.
Product teams can now measure A/B tests against revenue and usage data in one place, as Datadog widens into experimentation.
Constructor unveils Merchant Intelligence Agent, an AI copilot to explain, optimise and automate eCommerce search and merchandising decisions.
San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.
Contentful opens an Australian arm and expands ANZ hiring, backing rising enterprise demand for composable digital experience tools.
Auxia passes 100bn AI 'revenue decisions' as enterprises shift from genAI trials to agent-based systems that drive measurable top-line gains.
Algolia's AI now powers Club Med's global site search, promising faster trip discovery, smarter filters and higher direct online bookings.
Syndigo has snapped up Taggstar, folding its real-time social proof messaging into a wider product data cloud for retailers and brands.
Typeface launches a Marketing Orchestration Engine, unifying AI agents, brand data and IT controls to govern cross-channel campaigns at scale.
UK listeners are quicker than Americans to spot AI-generated voices, and their trust in what they hear plunges once they detect them.
Canva snaps up Cavalry and MangoAI, boosting motion design tools and AI marketing, and names MangoAI's Nirmal Govind Chief Algorithms Officer.
Amplitude has launched autonomous AI analytics agents that watch product usage, flag metric shifts and recommend fixes across popular tools.
OpenAI debuts GPT-5.3 Codex Spark, a Cerebras-powered research preview promising ultra-fast, real-time coding for ChatGPT Pro users.
Early tests suggest conversational search is helping shoppers buy more quickly, with the new tool lifting online sales conversion by up to 25%.
A new report warns that poorly targeted AI is adding work rather than profit for many online merchants, despite some sharp gains.
Inlight has launched a Martech, Data & Analytics practice led by former Wesfarmers OneDigital executive Anthony Fontana in a senior hire.
London-based LegacyX launches Vortex dating app and LXDC GIF tool, betting on blended social discovery and creator-focused expression.
McCann Singapore partners with Adobe to embed generative AI in live client work, boosting brand-safe creative speed, control and measurement.
Australian shoppers are deserting online retailers over clunky site search, with many paying more elsewhere for AI‑style, natural language results.
myPlates appoints Shikha Thakur Head of Marketing Performance to drive data-led digital growth and transform into a consumer-focused brand.
