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Aleksandra Phelan stories
Aleksandra Phelan explores the evolving landscape of brand visibility, emphasizing the shift from short-term marketing campaigns to long-term, authentic storytelling. Her insights highlight how businesses can create sustained attention and trust by focusing on earned media and meaningful narratives.
Through her writing, readers gain an understanding of strategies that foster lasting connections between brands and their audiences, helping them navigate challenges like economic shifts and market pressures. Engaging with her stories provides valuable perspectives on building visibility that truly compounds over time.
Visibility in the age of AI: How to make your brand appear in AI search
Sat, 22nd Nov 2025
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martech
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partner programmes
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genai
In the AI era, brand visibility hinges on a consistent digital footprint and trusted mentions, reshaping marketing into a strategic investment for lasting influence.
Beyond campaigns: Building visibility that compounds over time
Fri, 19th Sep 2025
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opinion
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gen z
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consumer expectations
Canadian brands focus on authentic storytelling and earned media to build lasting visibility amid tariffs and rising costs. Short-term campaigns no longer suffice.