Artificial Intelligence Engine Optimisation (AEO) Stories

Canadian Stories

Artificial Intelligence Engine Optimisation (AEO) stories

35 years of marketing in technology: A front-row seat to change

A veteran marketer reflects on 35 years in tech, tracing the journey from hand-coded web pages to data-fuelled, curiosity-driven SaaS leadership.

By Jeannie Zaemes • 5 min read • Fri, 6th Mar 2026

Digital Transformation

AI spend surges but marketers struggle to generate value

Marketers pour money into AI, yet most still blast generic spam as fragmented data blocks the real conversations customers now expect.

By Catherine Knowles • 4 min read • Sat, 28th Feb 2026

Global Stories

Artificial Intelligence Engine Optimisation (AEO) stories

Data Protection

CSC launches support for companies seeking .BRAND domains

With no further application window guaranteed, companies are being urged to move quickly if they want a branded web suffix to curb spoofing and phishing.

By Sean Mitchell • 4 min read • Fri, 1st May 2026

Customer Experience

Forrester warns AI marketing spend lacks business impact

Most firms are failing to prove AI marketing spend lifts profit or revenue, even as buyers increasingly rely on answer engines and agents.

By Sean Mitchell • 3 min read • Wed, 22nd Apr 2026

Data Analytics

Conductor launches AgentStack for AI search visibility

Marketers face new pressure to track brand presence in AI answers, as Conductor's suite helps enterprises monitor citations and sentiment.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 21st Apr 2026

Marketing Technologies

ACAM launches search course as zero-click AI rises

Brands face falling traffic as AI summaries and zero-click searches push marketers to rethink visibility across search and discovery channels.

By Shannon Williams • 4 min read • Tue, 14th Apr 2026

Customer Experience

Megantic warns retailers on AI search risk in APAC

Retailers could miss out on AI-led discovery unless product data is structured for answer engines, according to a Megantic and Shopify APAC whitepaper.

By Sofiah Nichole Salivio • 4 min read • Thu, 9th Apr 2026

Marketing Technologies

Generate Summit unveils 2026 B2B marketer keynotes

Generate Summit names first 2026 keynotes for its Sydney B2B marketer conference, promising hands-on sessions and a strict no-selling rule.

By Catherine Knowles • 3 min read • Mon, 9th Mar 2026

Software-as-a-Service

Q4 upgrades IR sites to boost visibility in AI search

Q4 adds AI-focused optimisation to investor relations sites, helping listed firms surface verified disclosures in answer engines like ChatGPT.

By Mark Tarre • 4 min read • Wed, 4th Mar 2026

Enterprise Content Management

Conductor AI tools embedded in Acquia CMS workflows

Conductor's AI content tools will be embedded directly into Acquia CMS, moving optimisation into the authoring workflow for enterprise teams.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 25th Feb 2026

Software-as-a-Service

Multipole AI launches AIMSOO to boost SME AI visibility

Multipole AI has launched AIMSOO, a free platform to help SMEs boost visibility in AI-driven search and chat interfaces.

By Shannon Williams • 4 min read • Fri, 20th Feb 2026

Marketing Technologies

Gartner: LLMs to reshape PR budgets & staff chatbots

Gartner predicts public LLMs will double PR budgets by 2027 as AI search reshapes discovery and employee chatbots replace intranets.

By Sean Mitchell • 4 min read • Wed, 18th Feb 2026

Software-as-a-Service

Umbraco debuts Compose for GraphQL-first data integration

Umbraco launches Compose, a GraphQL-first SaaS to standardise data flows across composable digital experience and eCommerce stacks.

By Mark Tarre • 4 min read • Thu, 5th Feb 2026

Customer Experience

Generative AI platforms drive surge in digital discovery & sales

Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.

By Sean Mitchell • 4 min read • Wed, 3rd Dec 2025

Digital Transformation

AI search Is redefining retail performance and the future of work. Most retailers are not ready

AI-powered search is transforming retail, but 85% of Australian retailers are unprepared, risking visibility and growth as AI reshapes online shopping by 2026.

By JP Tucker • 4 min read • Sat, 22nd Nov 2025