Branding stories
GlobalLogic hires LuJean Smith as CMO to sharpen global brand, push VelocityAI and align with Hitachi's Inspire 2027 growth strategy.
ECOVACS launches full-scenario home robots at CES, unveiling new DEEBOT, GOAT, WINBOT and ULTRAMARINE lines plus LilMilo pet bot.
Canva's 2026 trends report hails 'Imperfect by Design' as creators embrace lo-fi, DIY looks while keeping AI as an essential partner.
Email branding specialist Exclaimer nears USD $100 million ARR as new products and hires fuel global expansion across major markets.
Adobe embeds Photoshop, Express and Acrobat inside ChatGPT, giving hundreds of millions free, conversational access to its creative tools.
The AARON Awards have been launched globally to celebrate AI-led creativity in advertising, focusing on solo and small teams advancing commercial campaign innovation.
Brands boosted Black Friday and Cyber Monday revenue by 38% year-on-year through varied creative ads, despite only a 13% rise in ad spend, analysis shows.
Acuity Knowledge Partners rebrands as Acuity Analytics, expanding AI and data services to support over 800 clients with advanced tech and human expertise.
Hyland appoints Eric Snow as Senior VP of Corporate Communications to boost global brand leadership and align messaging with business outcomes.
Storyblok partners with OtterlyAI to help brands enhance visibility on AI-driven search engines amid shifting consumer search habits.
Amplitude unveils AI Visibility, enabling marketers to track and boost their brand presence in AI-driven searches on platforms like ChatGPT and Claude.
UK learning platform HowNow backs domain-specific AI agents to join teams as 'colleagues' by 2026, reshaping workflows and competition.
Rising costs and tighter conditions are exposing six avoidable mistakes that could sink Australia's newest start-ups within their first year.
Despite 81% of Australian business leaders valuing branding as vital, only 16% plan to boost investment, revealing a gap between belief and action.
A survey of 164 Australian CEOs finds 81% value branding, yet only 16% plan to boost brand investment, highlighting a gap in structured brand management.
Affinity, Canva's professional design suite, hit over one million sign-ups in a week after making its software free globally.
Jet Technologies created vibrant foil lids for Wicked Sister's limited dessert range, aligning with the Wicked: For Good film's UK cinema launch.
Tall has launched Virtual Studio, an AI-powered service that creates high-quality, adaptable brand visuals without physical shoots, cutting costs and waste.
Customer Science launches CommScore.AI, an AI tool that optimises customer communications to boost brand alignment, efficiency and satisfaction.
Despite 74% of Australian SMBs recognising branded merchandise boosts credibility, 55% still do not use it to enhance their business image.
