Branding stories
Crunchyroll will unveil a refreshed brand identity at SDCC, featuring a modernised logo, updated font, vibrant colours, and new anime-inspired elements.
NetSPI unveils a unified security platform featuring AI and automation to help businesses tackle exposure risk and security vulnerabilities proactively amid rising ransomware threats.
Becca Toth steps into the key role of Senior Vice President and Chief Marketing Officer at global tech firm Hyland, drawing on her decades of industry experience to amplify growth and global expansion.
MVNO market value projected to reach $167.7bn by 2034, driven by a surge in non-telco brands entering the mobile service arena amid technological advancements.
A Nest Commerce report highlighting the usefulness of brand building in the digital world shows that full funnel performance eclipses traditional performance-only marketing, eliciting a 31% YoY ROAS boost for brands.
The Brand Safety Alliance's new GlobalBlock service will include Unstoppable Domains to extend domain blocking protections, countering brand impersonation and IP hijacking on Web3 extensions.
A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.
Nemetschek Group reveals merger of its AEC brands, ALLPLAN, FRILO, and SCIA, to heighten data-driven design-to-build workflows under the ALLPLAN umbrella and boost productivity in the construction sector.
First Commonwealth Federal Credit Union enhances internal communication and employee engagement via a strategic partnership with ScreenCloud.
Cybersecurity firm ReliaQuest reports a rising trend in 'quishing', a cyber attack targeting QR code users, with a 51% leap in incidents in September 2023.
CYPHER Learning unveils AI 360, an AI-aided suite for swift, personalised course creation for schools and businesses.
Logomix, a subsidiary of HostPapa, has announced the launch of its latest technological innovation: LogoMaker AI Logos.
Envato, the online creative community, has hired Noelle Kim as its new global Chief Marketing Officer. Kim brings extensive experience from Meta and Google.
After significant growth in peak pandemic years, Australian consumer online retail spending has stabilised, according to the Australian Ecommerce Report 2023.
Yahoo acquires Commonstock, a social and community-based platform for retail investors, to enhance Yahoo Finance's offerings.
BlackBerry appoints Neelam Sandhu as Chief Marketing Officer, responsible for leading marketing and corporate sustainability efforts.
Analytic Partners has acquired UK marketing analytics firm Magic Numbers to strengthen its presence in the UK and EMEA markets, enhancing their analytics capabilities.
Australian businesses could lose $74bn due to poor out-of-hours customer service, according to a study by Qualtrics, citing growing consumer frustration with inadequate after-hours support.
Tenable appoints renowned cybersecurity expert Meg O'Leary as Chief Marketing Officer to spearhead worldwide marketing structure.
Johnnie Walker has entered the top five most valuable UK brands for the first time, rising four places and growing its value to US$10.9 billion.
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