Circana stories
Advertisers in Australia can now use new planning and measurement tools as the platform rolls out across 18 countries and 40,000 campaigns.
Circana's Future of Media report urges brands to adopt multi-platform strategies combining digital and traditional channels to boost engagement and ROI.
Circana's new report reveals how brands can boost customer lifetime value through personalised commerce, leveraging data tech and predictive analytics.
Circana forecasts a positive economic environment for 2025, prompting consumers to embrace 'retail therapy' during the upcoming holiday season.
Black Friday, now a vital part of the retail scene in Australia and New Zealand, is set for record sales in 2024 as consumers seek big savings amid rising costs.
Circana's 2025 economic outlook reveals easing pressures on Australia's retail sector, highlighting growth opportunities and the role of technology and AI.
Circana's new report reveals social eCommerce as a key driver in accelerating consumer purchases, emphasising the importance of data and personalised experiences for brands.
Google's delay in removing third-party cookies has eased agency concerns, yet Circana stresses the need for precise data solutions to enhance advertising strategies.
LiveRamp is set to launch its newest generation platform in the APAC market, aiming to enhance the end-to-end marketing lifecycle with features such as a simplified user interface, cross-cloud interoperability, and a partner marketplace.
Circana has launched Liquid Data Engage, a revolutionary platform for retailers, seamlessly integrating fragmented data assets into a user-friendly interface.
MikMak boosts eCommerce with an upgraded 3.0 platform, featuring new tools and partnerships to streamline online shopping.
Marketers gain new ways to track campaign performance as the UK rollout adds measurement and browsing analysis to MiQ's Sigma platform.
Innovation in European FMCG markets has dropped 20%, yet smaller brands boost sales with new products that align with consumer lifestyles and values.
Australia's retail and FMCG sectors face uneven growth as rising costs, retail crime, and shifting consumer habits reshape the AUD $175 billion market.
Elemis has teamed up with Impact Commerce to enhance its global omnichannel experience, integrating retail, spas and online channels for customer growth.
The RBA's rate cut brings cautious optimism as Australians boost spending on essentials like groceries and pharmacy amid economic uncertainty.
The Reserve Bank of Australia keeps interest rates steady as consumers focus on value amid economic uncertainty, seeking discounts and prioritising essentials.
MiQ has launched MiQ Sigma, an AI ad platform developed in Bengaluru to unify programmatic advertising and boost media decision-making globally.
Endeavour Group has launched a data tool named Complete Liquor to enhance supplier transparency, debuting it at Sydney's Supplier Summit.
