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Circana stories

Integrated media strategies marketing advertising tv smartphone laptop gaming console

Brands urged to adopt multi-platform media strategies for ROI

Thu, 9th Oct 2025
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gaming
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martech
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digital entertainment
Circana's Future of Media report urges brands to adopt multi-platform strategies combining digital and traditional channels to boost engagement and ROI.
Techday f e8a27502ed3496b2a49d

Personalised data & AI crucial for brands' future success

Fri, 2nd May 2025
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data analytics
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cx
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martech
Circana's new report reveals how brands can boost customer lifetime value through personalised commerce, leveraging data tech and predictive analytics.