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Overwhelmed marketer messy data failed ai chats frustrated shopper

AI spend surges but marketers struggle to generate value

Last week
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digital transformation
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cx
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martech
Marketers pour money into AI, yet most still blast generic spam as fragmented data blocks the real conversations customers now expect.
Satya upadhaya(2)

Martech expert reveals the 'customer decisioning blueprint'

Thu, 18th Dec 2025
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data analytics
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digital transformation
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cx
Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.
Sarah jarvis headshot latest

Bringing personalized loyalty strategies to life: From promise to reality

Wed, 22nd Jan 2025
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data analytics
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cx
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martech
Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.