CMOtech Canada - Technology news for CMOs & marketing decision-makers

Creative Technologies stories

Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.

With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
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Luma unveils unified AI agents to streamline creativity

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Luma launches unified AI agents for agencies, promising context-aware creative workflows across text, image, video and audio projects.
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Taboola predicts five trends reshaping travel marketing

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Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.
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Inventec boosts AI server output with Siemens DFM tools

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Inventec adopts Siemens DFM and SMT tools to speed AI server production, halving late design changes and boosting manufacturing quality.
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Five red flags that suggest your AI content is actually hurting your rankings

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Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.
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Hiswai launches Zuno AI chat to power smarter websites

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Vancouver-based Hiswai has launched Zuno, an AI chat layer that turns corporate websites into conversational, data-rich customer hubs.
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Google AI more negative than ChatGPT for brand reputation

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AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
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35 years of marketing in technology: A front-row seat to change

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A veteran marketer reflects on 35 years in tech, tracing the journey from hand-coded web pages to data-fuelled, curiosity-driven SaaS leadership.
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Why fintech must design with women's needs in mind

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Women are demanding, well-informed investors; designing products around their needs boosts returns, loyalty and overall customer experience.
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Why women's influence in tech matters beyond headcount

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International Women's Day in tech must go beyond hiring targets, giving women real power over what gets designed, funded and shipped.
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Pocket FM taps OpenAI to power AI-native audio growth

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Pocket FM will bake OpenAI tools into its production stack, using generative AI to scale multilingual audio series for 300,000 creators.
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Hyland unveils AI tools to streamline hospital admin

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Hyland launches AI tools to automate hospital records and billing workflows, aiming to cut admin workloads and speed access to patient data.
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HONOR & ARRI bring cinema image science to mobiles

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HONOR and ARRI join forces to embed cinema-grade image science into future smartphones, debuting on the ROBOT PHONE later this year.
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We are not climbing a ladder, we are building it

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Generative AI is levelling the creative-tech field, giving women a rare chance to shape rules, narratives and power from the ground up.
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Google rolls out Nano Banana 2 as default AI image tool

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Google is rolling out Nano Banana 2 across Gemini, Search, Ads and Cloud, making its faster image model the default in key AI products.
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Stay22 raises $122m to drive global creator commerce push

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Stay22 lands $122m from Summit Partners to fuel global expansion of its creator commerce tools beyond travel into wider retail.
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GTIA launches Innovate Awards for AI-led IT service

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GTIA unveils Innovate Awards to honour deployed AI solutions delivering measurable business impact, with winners earning USD $20,000 each.
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AI is rewriting the B2B marketing playbook for CIOs, CTOs & CMOS

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AI assistants are reshaping B2B discovery, forcing CIOs, CTOs and CMOs to rebuild content for zero‑click, conversational buying journeys.
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Canva buys Cavalry & MangoAI, appoints algorithms chief

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Canva snaps up Cavalry and MangoAI, boosting motion design tools and AI marketing, and names MangoAI's Nirmal Govind Chief Algorithms Officer.
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Adobe adds Quick Cut AI to streamline Firefly editing

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Adobe's Quick Cut AI auto-assembles long clips in Firefly, giving creators a structured first edit to refine pacing, shots and style.
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Conductor AI tools embedded in Acquia CMS workflows

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Conductor's AI content tools will be embedded directly into Acquia CMS, moving optimisation into the authoring workflow for enterprise teams.