Customer data stories - Page 5

Nike is investigating a suspected cyber attack after hackers claimed access to terabytes of internal data, raising global security concerns.

AI-driven cloud adoption is forcing firms to swap static privacy checklists for continuous, real-time defence of sensitive data flows.

Snowflake launches Energy Solutions for its AI Data Cloud, unifying energy sector data to modernise grid planning and asset management.

As data grows messy and massive, AI-powered matching promises sharper insight, lower long-run costs and an edge over rigid rule-based tools.

Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.

Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.

Experts say AI-driven attacks and rampant data leaks mean organisations must verify outputs, curb collection and harden identity controls.

SALESmanago upgrades its eCommerce platform with richer WhatsApp journeys and AI-led recommendations, targeting smarter real-time engagement.

Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.

flydubai partners with Amperity to unify passenger data and accelerate a shift to modern, Offer-Order-based airline retailing.

Five9 and Google Cloud unveil a joint AI-powered CX platform, unifying contact centre workflows and customer data across all channels.

Salesforce rolls out upgraded Slackbot, turning the chat app into an AI-powered workplace agent for Business+ and Enterprise+ users.

Amperity has debuted an AI Customer Data Agent that turns natural-language prompts into live segments and customer journeys for marketers.

Eagle Eye has launched an AI-powered Personalised Promotions tool to deliver real-time, individual retail offers at massive scale.

Klaviyo forecasts 2026 surge in AI voice shopping, automated returns and connected-device purchases reshaping how consumers buy.

AI agents will reshape how shoppers discover brands, forcing retailers to rethink visibility as SaaS vendors and ad budgets come under strain.

Salesforce launches Agentforce 360 retail tools to unify AI across marketing, eCommerce and service, promising smoother shopper journeys.

Talkdesk unveils Commerce Orchestration and Consumer Goods Experience Cloud to coordinate AI-driven retail journeys end to end.

Clean B2B data boosts marketing, sales and compliance; profiling, validating and standardising records cuts waste and sharpens decisions.

Outdated, inaccurate and duplicate records are crippling data-driven decisions, but simple verification and cleansing tools can reverse the damage.