The Ultimate Guide to Customer Relationship Management
A curated Canadian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Relationship Management (CRM).
What to know about Customer Relationship Management
Customer Relationship Management (CRM) is a vital strategy that enables businesses to understand, engage, and nurture their customers effectively. It encompasses a broad range of tools, technologies, and techniques designed to manage interactions, data, and processes that drive customer satisfaction and loyalty.
Exploring recent stories tagged with Customer Relationship Management reveals critical insights about market trends, technological advancements, business challenges, and practical advice. From the rise of AI-enhanced CRM capabilities, strategic expansions by major providers, to the growing importance of personalised customer experiences, readers can learn how CRM continues to evolve in response to digital transformation and changing consumer expectations.
Whether you are a small-to-medium business aiming to leverage CRM for growth, or a large enterprise navigating complex integration and data analytics, these stories provide valuable perspectives on implementation strategies, overcoming customization challenges, and utilising advanced tools such as AI, cloud services, and real-time analytics. Clicking through these articles will equip you with knowledge to improve customer engagement, enhance service efficiency, and ultimately drive business success.
Canadian Customer Relationship Management News
Regional stories with direct local relevance
Konverge embeds AI in custom software to streamline work
Businesses could cut delays and duplicate work as Konverge puts AI inside workflows, while keeping human oversight for compliance.
35 years of marketing in technology: A front-row seat to change
A veteran marketer reflects on 35 years in tech, tracing the journey from hand-coded web pages to data-fuelled, curiosity-driven SaaS leadership.
Zoho boosts global SMB growth with new AI-driven features
Zoho has grown its global SMB customer base by 40% in H1 2025, unveiling AI-driven features across six solutions to boost productivity and revenue.
Salesforce launches Agentforce 3 to boost enterprise AI
Salesforce unveils Agentforce 3, enhancing control and visibility for enterprises to efficiently scale AI agents across operations amid rising global adoption.
Exclusive: Zoho pushes AI frontier with privacy-first agentic tools
Zoho launches privacy-first AI agents that automate complex tasks, enhancing business workflows without compromising customer data security or adding extra costs.
Zoho launches secure browser & AI-powered CRM for businesses
Zoho launches Ulaa Enterprise, a secure browser for businesses, plus AI-enhanced CRM for Everyone, aiming to boost privacy and productivity with low IT costs.
Analyst Insights
Research and market analysis connected to Customer Relationship Management
Parloa tops USD $50 million ARR after Series D boost
8x8 sees surging AI demand as usage revenue jumps 70%
HPE launches scale-up server for SAP HANA workloads
DevRev wins ISO 27001 certification for AI security
Why brand visibility is the most critical metric in today's AI-driven world
Expert Columns
Navigating data challenges in China's E-commerce market
Data matching explained: The key to clean, connected data
Why email automation fails without clean and verified data
How Sourcepass turns firewall upgrades into a competitive edge
Trust, transformation and the women leading modern client partnerships
35 years of marketing in technology: A front-row seat to change
Why more SaaS vendors are embedding data quality into their core platforms
Avoid these 3 common pitfalls when using AI to improve customer experience
Interviews
Interviews and video coverage from the networkRecent Customer Relationship Management News
8x8 launches Pulse conversational intelligence for customers
The early-access tool could help executives and account managers spot renewal risks and customer feedback hidden in calls, chats and emails.
OpenAI adds Codex plugins & site preview for business
Non-developers are driving Codex growth, prompting OpenAI to add business plugins and a preview for shareable internal sites.
Aircall buys Piper AI to boost sales workflow automation
The deal ties customer conversations to CRM updates and deal signals, aiming to cut manual admin for thousands of sales teams.
Litera brings Foundation 365 to Microsoft 365 Copilot
Law firms can now access client relationship data inside Microsoft 365 Copilot, a move aimed at boosting CRM use and cross-selling.
Sanofi taps Snowflake for AI drug development push
Field sales teams will get AI-generated call plans in seconds as Sanofi expands Snowflake use across research, procurement and operations.
Gainsight launches agentic stack for customer retention
The update lets post-sales teams build and share AI workflows in Gainsight, as boards push harder for measurable gains in retention and expansion.
Zoom launches ZoomMate AI tool for workplace tasks
The new service links meetings with enterprise systems, letting users trigger workflows and draft documents without switching apps.
EasyPicky & Pitcher team up for shelf data workflow
Field teams can now act on shelf problems during store visits as EasyPicky's video analysis feeds Pitcher's sales workflow for consumer goods makers.
Snowflake buys Natoma & deepens AWS tie with USD £6bn
The move gives Snowflake a wider governance layer for enterprise AI and locks in a USD $6 billion AWS spend over five years.
Addepar unveils AI tools for investment professionals
The rollout aims to cut manual reconciliation and improve portfolio visibility as wealth managers face rising pressure to automate reporting and client updates.
Formula 1 app adds race experience for Grand Prix fans
Fans at Grand Prix events will get live timetables and navigation in the official app, as Formula 1 deepens its grip on spectator data.
Boomi, Gong tie AI agents to live customer revenue signals
Enterprise teams could soon turn sales calls into automated actions across finance, support and product systems without custom integration work.
Granicus launches destinations cloud for tourism bodies
The new platform aims to help tourism bodies prove community impact and justify investment as pressure grows to balance visitors with residents.
Gong tops USD $500 million ARR as growth accelerates
Half of the Fortune 10 now use the platform as Gong crosses USD $500 million in ARR after a tenth straight quarter of faster growth.
SugarAI rebrands CRM around precision selling with AI
Sales teams could get earlier warnings on churn and reorder risk as SugarAI ties CRM to ERP data and AI-guided next steps.
Boomi expands ServiceNow partnership for AI workflows
The expanded pact lets customers pull live data from legacy systems into ServiceNow workflows, cutting friction for AI projects and procurement.
Glean & Gainsight integrate customer signals into AI
Customer-facing teams can now see health, risk and sentiment signals in one place as the integration goes generally available inside Glean.
Anthropic launches AI agents for financial services
Banks and asset managers gain templates for modelling, KYC and reporting as Claude is plugged into Excel, PowerPoint and Word.
Syspro launches marketplace for manufacturing ERP users
Manufacturers and distributors can now cut integration headaches as Syspro’s new marketplace bundles partner software around its ERP platform.
Infobip & TGR Haas launch AI fan companion RaceMate
Fans of TGR Haas can now get live race data and quizzes in chat as Formula One teams race to deepen digital loyalty.