CMOtech Canada - Technology news for CMOs & marketing decision-makers
Canada

Digital Engagement Stories - Page 2

Canadian Stories

Digital Engagement stories

Global Stories

Digital Engagement stories

TCL leads Winter Olympics sponsor engagement in UK
Digital Transformation

TCL leads Winter Olympics sponsor engagement in UK

TCL tops Winter Olympics sponsor surge in UK, driving a 30% jump in open-internet engagement, ahead of Deloitte and Omega.

By Sofiah Nichole Salivio • 3 min read • Wed, 25th Feb 2026
Distributors gain clout in shaping cloud & AI sales
Robotics

Distributors gain clout in shaping cloud & AI sales

Global distributors, steering USD $180 billion in tech sales, are recasting how cloud and AI reach customers via platforms and new partners.

By Mark Tarre • 4 min read • Fri, 20th Feb 2026
Six Nations ads boost engagement but spark fan backlash
Customer Experience

Six Nations ads boost engagement but spark fan backlash

Six Nations in-game ads boost online engagement for Samsung and Virgin Atlantic but trigger heavy social media backlash from rugby fans.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 19th Feb 2026
Akeneo unveils AI‑driven Winter Release for agentic commerce
Digital Transformation

Akeneo unveils AI‑driven Winter Release for agentic commerce

Akeneo launches an AI‑driven Winter Release to power “agentic commerce”, speeding product data from enrichment to activation for AI buyers.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 15th Jan 2026
Babeltext unveils MC-ML-AI to turn chats into actions
Unified Communications

Babeltext unveils MC-ML-AI to turn chats into actions

Babeltext debuts MC-ML-AI, a standard to turn multilingual, multichannel customer chats into completed bookings, transactions and cases.

By Sofiah Nichole Salivio • 4 min read • Thu, 15th Jan 2026
Infobip named Frost CPaaS growth & innovation leader
Software-as-a-Service

Infobip named Frost CPaaS growth & innovation leader

Infobip named a growth and innovation leader in Frost & Sullivan's latest CPaaS report, praised for cross-channel AI-driven communications.

By Shannon Williams • 4 min read • Wed, 14th Jan 2026
Banks tap 'financial media networks' for ad revenues
Fintech

Banks tap 'financial media networks' for ad revenues

Banks are turning apps and accounts into ad space, with SAS tipping media networks to lift non-interest income by up to 30% within two years.

By Sofiah Nichole Salivio • 5 min read • Fri, 9th Jan 2026
AI reshapes loyalty, super apps & customer engagement
Data Protection

AI reshapes loyalty, super apps & customer engagement

AI is transforming loyalty from points to real-time, personalised journeys as super apps and agentic engagement engines rapidly take hold.

By Shannon Williams • 5 min read • Tue, 30th Dec 2025
Coppelia uses data-driven online strategy to grow music audience
Digital Engagement

Coppelia uses data-driven online strategy to grow music audience

Auckland band Coppelia uses data-driven digital strategies and quality content to grow their music audience and secure festival invites in 2025.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025

Stories from Other Regions

Digital Engagement stories

8x8 adds AI tools to contact centre and WhatsApp CX
Unified Communications

8x8 adds AI tools to contact centre and WhatsApp CX

8x8 rolls out AI-powered customer view, workforce tools and richer WhatsApp flows to cut contact centre handling times and boost planning.

By Kaleah Salmon • 4 min read • Thu, 19th Feb 2026
Australia Post unveils blockchain Lunar New Year stamps
Digital Transformation

Australia Post unveils blockchain Lunar New Year stamps

Australia Post launches $15 blockchain-enabled Lunar New Year DigiStamps, pairing physical horse stamps with scannable digital collectables.

By Mark Tarre • 3 min read • Mon, 16th Feb 2026
Hellmann's Super Bowl spot tops online engagement rankings
Customer Experience

Hellmann's Super Bowl spot tops online engagement rankings

Hellmann's “Meal Diamond” tops Super Bowl online engagement, with a 117% surge beating Michelob ULTRA, Instacart, Pringles and Dunkin.

By Sofiah Nichole Salivio • 4 min read • Sat, 14th Feb 2026
AI & value reshape 2026 guest engagement in hospitality
Data Analytics

AI & value reshape 2026 guest engagement in hospitality

AI-driven personalisation and shifting notions of value will set the pace for hospitality guest engagement in 2026, Paytronix predicts.

By Catherine Knowles • 5 min read • Fri, 16th Jan 2026
Nottingham Malaysia launches AI agent for student recruitment
EduTech

Nottingham Malaysia launches AI agent for student recruitment

University of Nottingham Malaysia debuts NOVA AI assistant to give round-the-clock course and admissions guidance to global applicants.

By Mark Tarre • 4 min read • Fri, 9th Jan 2026
Cricket Australia updates app with AI insights, analysis & history
Data Analytics

Cricket Australia updates app with AI insights, analysis & history

Cricket Australia revamps its Live App with real-time AI insights, chat-style analysis and scorecards going back to 1886.

By Catherine Knowles • 4 min read • Fri, 19th Dec 2025
YouVersion app sees record 2025 engagement led by Singapore users
Marketing Technologies

YouVersion app sees record 2025 engagement led by Singapore users

YouVersion app hit a record 19 million daily users in 2025, with Singapore leading growth driven by Gen Z seeking mental health and personal development.

By Sean Mitchell • 3 min read • Mon, 1st Dec 2025
Australian retailers lead in customer service as eyewear excels
Customer Experience

Australian retailers lead in customer service as eyewear excels

Australian eyewear retailers Specsavers and OPSM top customer service rankings, while Bendigo Bank leads non-retail brands in KPMG's CX excellence study.

By Kaleah Salmon • 3 min read • Fri, 21st Nov 2025