Digital Experience (DX) stories - Page 2

Datadog has been named a Leader in Gartner's 2025 Magic Quadrant for Digital Experience Monitoring, marking the second consecutive year of recognition.

Dynatrace has been named a Leader again in Gartner's 2025 Magic Quadrant for Digital Experience Monitoring, recognised for its vision and execution.

Amplitude launches its Model Context Protocol server and expands AI Agents beta to all customers, enhancing behavioural data use in AI tools like Claude.

Aware Super names Richard Exton as Chief Technology and Data Officer to boost AI and digital services for 1.2 million members from November.

Optimizely One platform delivers a 446% ROI and USD $7.1 million in benefits over three years, quickly boosting revenue and productivity for businesses.

Despite 90% of Australians being online, many prefer AI tools and peers over government websites, citing trust and ease of use concerns in digital services.

More developers now integrate edge infrastructure from the start, enhancing application performance by caching content closer to users globally.

Despite 69% of Australians regularly using mobile banking apps, satisfaction remains modest with a 66.0 CX Index score, says Forrester's 2025 report.

Akamai launches Managed Service for API Performance to deliver continuous optimisation and expert support for complex, multicloud API environments worldwide.

TeamViewer launches MSP Partner Programme globally to help managed IT service providers scale, enhance offerings, and access enterprise-grade platforms.

Despite heavy investment in AI, marketers face challenges delivering results, with US teams favouring fast trials while Europeans prioritise compliance and data skills.

Smart Communications launches SmartPATH in ANZ, an AI-driven platform streamlining omnichannel communications for regulated industries like insurance and healthcare.

ELMO Software has appointed Mei Ching Koon as Chief Marketing Officer to boost growth and strengthen its HR tech presence in Australia and New Zealand.

Peter Nelson will take over as Managing Director of Datacom New Zealand in October 2025, leading the firm through advances in AI and digital services.

Contentstack launches Agent OS, an AI-driven platform enabling brands to deliver real-time, personalised digital experiences tailored to individual customer context.

Optimizely launches a new platform to streamline AI agent workflows, enabling marketers to automate tasks, build custom agents, and integrate third-party tools seamlessly.

Cisco launches AI-powered upgrades to Splunk Observability, enhancing real-time insights and reliability across diverse IT environments for businesses.

Cisco upgrades Splunk Observability with AI tools to enhance digital operations visibility, aiding businesses in monitoring applications, networks, and AI systems effectively.

McDonald’s Australia launches a digital-only Monopoly via the MyMacca’s app, offering daily prizes including an AUD $52,000 rent top-up and a 2025 Isuzu SUV.

Adobe has appointed Ben Goodman as President for APAC and Digital Experience Japan, leveraging his 20+ years of regional leadership to drive growth and innovation.