Digital marketing Stories - Page 7

Global Stories

Digital marketing stories

Agentic AI poised to transform cyber defence & search

Agentic AI is set to move from hype to frontline tool by 2026, autonomously steering cyber defence workflows and search-led marketing.

By Shannon Williams • 5 min read • Sat, 10th Jan 2026

Data Protection

Integral Ad Science hires Melissa Furze to lead AI push

Integral Ad Science taps former LinkedIn leader Melissa Furze as Head of Data Science to steer an AI-first strategy in ad verification.

By Mark Tarre • 4 min read • Wed, 7th Jan 2026

Unified Communications

HeterMedia boosts hybrid meetings with Sennheiser tech in Hong Kong

HeterMedia has enhanced hybrid meetings at its new Hong Kong office with Sennheiser's TeamConnect Ceiling 2 microphones and TC Bar M conferencing devices for clearer collaboration.

By Melvin Hipolito • 3 min read • Wed, 10th Sep 2025

Data Analytics

In Marketing We Trust wins seven clients & expands team

In Marketing We Trust secures seven major clients including Grab and OCBC, expands APAC team with senior hires to boost media, SEO, and data services.

By Kaleah Salmon • 3 min read • Fri, 1st Aug 2025

DevOps

Taboola advises SMBs on strategies for Amazon Prime Day 2025 success

Taboola advises SMBs to prepare early and use targeted strategies to succeed in Amazon Prime Day 2025, running from 8-14 July as a four-day event.

By Shannon Williams • 5 min read • Wed, 9th Jul 2025

FujiFilm

Offline coupons drive higher engagement over online ones

A study led by Japanese academics reveals that offline coupons significantly outperform online ones in driving consumer engagement and redemption rates.

By Shannon Williams • 3 min read • Thu, 23rd Jan 2025

Unified Communications

Majority of marketers dissatisfied with current CMS tools

Research by Storyblok reveals 93% of marketers and developers dissatisfied with their CMS, citing integration shortcomings and outdated content as key issues.

By Catherine Knowles • 3 min read • Wed, 27th Nov 2024

Marketing Technologies

Kantar report reveals key marketing trends for 2025

Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.

By Catherine Knowles • 3 min read • Fri, 8th Nov 2024

Google

Digital brand building overtakes performance-only marketing

A Nest Commerce report highlighting the usefulness of brand building in the digital world shows that full funnel performance eclipses traditional performance-only marketing, eliciting a 31% YoY ROAS boost for brands.

By Kaleah Salmon • 3 min read • Wed, 17th Apr 2024

Marketing Technologies

Decline in email click-through rates blamed on automation

Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.

By Shannon Williams • 3 min read • Wed, 27th Mar 2024

Software-as-a-Service

Exclusive: How Bonzai is changing the digital advertising industry

Bonzai's CEO Rahul Pandey shares insights on the company's decade-long journey and plans for global expansion in digital advertising.

By Tom Raynel • 4 min read • Fri, 22nd Dec 2023

Software-as-a-Service

Video: 10 Minute IT Jams - An update from Pixis with Hari Valiyath

Hari Valiyath, who is the Co-Founder and Chief Business Officer at Pixis, joins us today to tell us more about Pixis and some of his thoughts on AI.

By Tom Raynel • 6 min read • Fri, 17th Nov 2023

Stories from Other Regions

Digital marketing stories

Marketing Technologies

Tesco leads UK supermarkets in Christmas social media win

Tesco tops the UK's Christmas social media league, outpacing rivals on engagement and EMV with a wide-reaching creator-led strategy.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 6th Jan 2026

Digital Transformation

PushON marks 20 years with rapid growth & AI focus

Manchester agency PushON marks 20 years with 40% revenue growth, tripled scale and fresh AI-driven, international eCommerce ambitions.

By Kaleah Salmon • 4 min read • Fri, 2nd Jan 2026

Digital Signage

Australia Post campaign boosts Parcel Locker rewards

Australia Post teams with The ICONIC and Oz Hair and Beauty, offering AUD $10 rewards to steer online shoppers towards Parcel Lockers.

By Sean Mitchell • 3 min read • Mon, 8th Dec 2025

Metservice

Skittles Cloudz launch dazzles Auckland commuters with colour

MARS brightened Auckland's winter with Skittles Cloudz launch, transforming Britomart Station and MetService for a vibrant commuter experience.

By Melvin Hipolito • 3 min read • Wed, 23rd Jul 2025

Digital Transformation

Maplin's AI-powered ad strategy fuels 17% profit surge online

Maplin's AI-driven ad strategy has powered a 17% profit rise and 14.2% revenue growth, outpacing UK online retail averages significantly in the past year.

By Shannon Williams • 5 min read • Fri, 20th Jun 2025