Digital Media stories

Layercake’s Streamcake media orchestration platform is now available on Oracle Cloud Infrastructure, targeting broadcast and streaming workflows.

VIOOH partners with Dolphin to offer programmatic access to over 5,000 US digital out-of-home screens, reaching 50m monthly impressions.

Banks are turning apps and accounts into ad space, with SAS tipping media networks to lift non-interest income by up to 30% within two years.

Hybrid AI will shift from experimental tool to core creative infrastructure by 2026, reshaping how major brands produce content worldwide.

Yahoo embeds Agentic AI across its global DSP, letting advertisers plug in their own models to automate planning, buying and optimisation.

Integral Ad Science taps former LinkedIn leader Melissa Furze as Head of Data Science to steer an AI-first strategy in ad verification.

Zen Internet’s UK network traffic jumped 21% in 2025, with repeated record peaks driven by live football and heavier daily streaming use.

Agentic AI start-up Superbo wins strategic backing from Deep Capital to scale its Opero Suite and accelerate global expansion plans.

UK tech leaders say 2026 will test firms’ AI adoption, network resilience and talent strategy, while priming the sector for faster growth.

The Oscars will leave traditional TV for a free global YouTube livestream from 2029, ending decades of broadcast dominance on ABC.

Integral Ad Science will roll out IAS Agent, an explainable AI assistant for ad measurement, to all platform users for free early next year.

Adobe strikes multi-year deal with Runway to bring its latest Gen-4.5 generative video model and pro AI tools into Firefly and Creative Cloud.

Adobe expands Firefly with prompt-based video edits, browser editor, partner models and a promo offering unlimited AI generations for some.

Jellyfish names Maria Africa senior director of paid media for Australia and New Zealand as it accelerates AI-driven marketing growth.

In 2026, AI-driven visual media, provenance tools and gamified experiences will redefine how brands build trust and personalise content.

Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.

Adobe embeds Photoshop, Express and Acrobat inside ChatGPT, giving hundreds of millions free, conversational access to its creative tools.

YouTube has launched its first personalised Recap in New Zealand, giving signed-in viewers sharable year-end summaries of their watching habits.

K-pop and gaming dominated YouTube trends in Canada for 2025, with hit songs and creators shaping a diverse digital cultural landscape.

cside wins three industry awards for pioneering client-side web security as browser-based threats rise, challenging traditional protections and compliance efforts.