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Fan Experience stories

FIFA World Cup fever: How to build lasting fan loyalty with event tech
Customer Relationship Management

FIFA World Cup fever: How to build lasting fan loyalty with event tech

Disconnected ticketing and membership systems are leaving clubs and tournaments with patchy fan data, weakening loyalty and repeat attendance.

By Louis Rogers • 4 min read • Thu, 2nd Jul 2026
AWS commits USD $1 billion to embedded AI engineers
Software-as-a-Service

AWS commits USD $1 billion to embedded AI engineers

The move targets firms struggling to shift AI pilots into live systems, with AWS embedding engineers to speed deployment and cut reliance on consultants.

By Sean Mitchell • 4 min read • Wed, 1st Jul 2026
What Irish sports tech brings to Oceania
Wearables

What Irish sports tech brings to Oceania

Irish sports technology firms could benefit from Oceania's fervent fan bases and elite systems, as ANZ looks for proven partners.

By Libby Ryan • 4 min read • Mon, 29th Jun 2026
Extreme Networks unveils stadium wireless for big venues
Network Infrastructure

Extreme Networks unveils stadium wireless for big venues

Stadium operators could reduce cabling and improve fan connectivity as the new system targets dense crowds with fewer infrastructure demands.

By Mark Tarre • 4 min read • Mon, 29th Jun 2026
AWS highlights five AI uses in football across leagues
Data Analytics

AWS highlights five AI uses in football across leagues

Real-time tools are reshaping refereeing, TV coverage and coaching as leagues use AI to speed decisions and deepen fan engagement.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 18th Jun 2026
Tuned Global backs FanLabel SongPicks music contest
Gaming

Tuned Global backs FanLabel SongPicks music contest

The new app hinges on licensed tracks and reporting, as FanLabel expands paid music contests with backend support from Tuned Global.

By Sofiah Nichole Salivio • 4 min read • Wed, 17th Jun 2026
What separates the personalisation leaders in media and entertainment?
Customer Relationship Management

What separates the personalisation leaders in media and entertainment?

Brands in media and entertainment are missing revenue because they cannot turn scattered engagement signals into coordinated, real-time personalisation.

By Braze • 7 min read • Fri, 12th Jun 2026
World Cup sites lag as fan pages load in six seconds
eCommerce

World Cup sites lag as fan pages load in six seconds

Fans are already waiting nearly six seconds for federation sites, exposing digital weaknesses that could hurt engagement and revenue at World Cup 2026.

By Sean Mitchell • 4 min read • Thu, 11th Jun 2026
How data centres make the FIFA World Cup possible
Network Infrastructure

How data centres make the FIFA World Cup possible

Broadcasters are using hybrid data-centre and cloud setups to stream 2026's expanded tournament live with lower latency and compliance risks.

By Lauren Macdonald • 6 min read • Thu, 11th Jun 2026
YouTube launches FIFA Creator Cup for World Cup push
YouTube

YouTube launches FIFA Creator Cup for World Cup push

Thousands of football fans will be reached through a creator-led push as YouTube streams its first FIFA exhibition match worldwide.

By Sofiah Nichole Salivio • 3 min read • Thu, 11th Jun 2026
Radiohead adopts wireless guitars for European arena shows
User Interface

Radiohead adopts wireless guitars for European arena shows

Faster instrument swaps and freer movement helped Radiohead's in-the-round arena return, after blind tests eased fears over wireless sound.

By Sofiah Nichole Salivio • 5 min read • Wed, 3rd Jun 2026
Infosys & Roland-Garros extend AI partnership to 2031
Digital Transformation

Infosys & Roland-Garros extend AI partnership to 2031

Fans will get live AI chat, match tracking and French-language commentary as the French Open deepens its digital offering through 2031.

By Sean Mitchell • 4 min read • Fri, 29th May 2026
Formula 1 app adds race experience for Grand Prix fans
Customer Relationship Management

Formula 1 app adds race experience for Grand Prix fans

Fans at Grand Prix events will get live timetables and navigation in the official app, as Formula 1 deepens its grip on spectator data.

By Sofiah Nichole Salivio • 4 min read • Thu, 21st May 2026

Stories from Other Regions

Fan Experience stories

New Zealand Rugby launches All Blacks fan platform
Digital Transformation

New Zealand Rugby launches All Blacks fan platform

Fans can now follow live scores, video and team news in one place as New Zealand Rugby deepens its direct-to-fan strategy.

By Sofiah Nichole Salivio • 3 min read • Mon, 22nd Jun 2026
Tottenham signs TCS in digital transformation deal
Customer Relationship Management

Tottenham signs TCS in digital transformation deal

Fans will see changes across ticketing, content and security as the Premier League club hands its digital overhaul to Tata Consultancy Services.

By Sean Mitchell • 4 min read • Fri, 19th Jun 2026
Optus signs three-year NBL & WNBL sponsorship deal
Optus

Optus signs three-year NBL & WNBL sponsorship deal

The deal gives Australian basketball a bigger telecom backer as the WNBL seeks higher visibility and both leagues chase wider fan reach.

By Sean Mitchell • 4 min read • Fri, 12th Jun 2026
2degrees rebrands stores as 2deVries for Auckland FC
2degrees

2degrees rebrands stores as 2deVries for Auckland FC

Shoppers in central Auckland will find a temporary 2deVries makeover and ticket giveaway as sponsor 2degrees backs the sold-out Grand Final.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 22nd May 2026