FIFA World Cup Stories

Canadian Stories

FIFA World Cup stories

The algorithm can't replace the room

As AI floods feeds with endless content, concerts and festivals are drawing record crowds from fans seeking scarce, shared moments.

By Matthew Gibbons • 4 min read • Last month

Global Stories

FIFA World Cup stories

YouTube

Haaland tops US World Cup sentiment in social media

His World Cup antics drew 43% positive US social sentiment, putting Erling Haaland ahead of Lionel Messi and Cristiano Ronaldo online.

By Regine Laguilles • 4 min read • Last week

Smart Cities

Personalised fan experiences top 2030 World Cup study

Supporters want tailored journeys over stadium spectacle at the 2030 FIFA World Cup, as 40% backed personalisation in Designit's survey.

By Regine Laguilles • 4 min read • Last week

Virtual Private Networks

ExpressVPN names Max Kaplan winner of Big Ad Contest

More than 20,000 entries fuelled a creator-led AI ad push as the winning spot now appears on Times Square screens.

By Sean Mitchell • 5 min read • Last week

Software-as-a-Service

EcoOnline software aids World Cup final safety planning

The software is now helping emergency services, hospitals and authorities share real-time data as New York and New Jersey brace for the World Cup final.

By Sofiah Nichole Salivio • 4 min read • This month

Disaster Recovery

World Cup drives demand for data centre resilience

Streaming, ticketing and live analytics at the expanded tournament are straining the unseen power systems that keep matches online and broadcast.

By Sofiah Nichole Salivio • 4 min read • This month

Data Protection

EOFY pressures drive cyber risk for Australian firms

Rising deadline pressure is leaving finance and payroll teams more exposed to sophisticated scams that can disrupt payments and damage trust.

By Sofiah Nichole Salivio • 6 min read • This month

Customer Relationship Management

FIFA World Cup: Can sports bodies win fans with data?

Disjointed ticketing, commerce and app data are making it harder for clubs to spot churn, target offers and boost matchday revenue.

By Billy Loizou • 6 min read • This month

Customer Relationship Management

FIFA World Cup fever: How to build lasting fan loyalty with event tech

Disconnected ticketing and membership systems are leaving clubs and tournaments with patchy fan data, weakening loyalty and repeat attendance.

By Louis Rogers • 4 min read • This month

Data Protection

UpGuard links pirate football streams to offshore betting

Exposed logs show viewers of pirate football streams were steered towards offshore betting sites, raising privacy and fraud risks ahead of the 2026 World Cup.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Gaming

Betting platforms hit by bot attacks during World Cup

World Cup betting traffic has become a target for denial-of-service campaigns, with one European operator hit by 19 million malicious requests.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Gaming

Norton warns Britons of World Cup scams this summer

Fans heading to the 2026 FIFA World Cup face ticket, WiFi and booking fraud as criminals target every stage of the trip.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Virtual Private Networks

Cyber criminals target World Cup 2026, says Unit 42

Fans and businesses face a heightened fraud and disruption threat as the expanded tournament's wider digital footprint attracts attackers.

By Sean Mitchell • 4 min read • Last month

Generative AI

Australians turn to ChatGPT ahead of Socceroos clash

Searches for live streams, player stats and matchups have surged as fans seek quick World Cup updates before the Socceroos face the United States.

By Mark Tarre • 3 min read • Last month

Stories from Other Regions

FIFA World Cup stories

Gaming

World Cup ad bids surge for Popovic content in Australia

Advertisers paid a premium to reach Australia's World Cup audience as content on Tony Popovic drew 23.5 times more bidding than pre-tournament levels.

By Sofiah Nichole Salivio • 4 min read • Last week