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Forrester Research Stories - Page 9

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Forrester Research stories

Commerce media maturity benchmark highlights sectoral disparities
Marketing Technologies

Commerce media maturity benchmark highlights sectoral disparities

New research reveals retail leads commerce media maturity, with 22% at advanced stages, while automotive lags, highlighting vast sector disparities worldwide.

By Catherine Knowles • 3 min read • Thu, 20th Nov 2025
Stop falling into the trap of tech for tech's sake
Customer Experience

Stop falling into the trap of tech for tech's sake

While 72% of Singaporeans see benefits in AI, just 26% feel knowledgeable, as APAC marketers urged to use AI purposefully for growth, not tech for tech's sake.

By Joseph McCarthy • 4 min read • Thu, 20th Nov 2025
Oracle's AI assistant simplifies analytics through conversation
Data Analytics

Oracle's AI assistant simplifies analytics through conversation

Oracle launches an AI assistant in its Analytics Cloud, enabling users to query data in natural language and gain insights without complex tools.

By Peter Koutroubis • 5 min read • Thu, 20th Nov 2025
Couchbase unveils AI edge upgrades with offline sync & JavaScript
Disaster Recovery

Couchbase unveils AI edge upgrades with offline sync & JavaScript

Couchbase upgrades its mobile platform with JavaScript support and peer-to-peer sync to boost AI app resilience on offline edge devices across sectors.

By Sean Mitchell • 3 min read • Tue, 18th Nov 2025
Tenable named leader in 2025 Gartner quadrant for exposure platforms
Cloud Security

Tenable named leader in 2025 Gartner quadrant for exposure platforms

Tenable has been named a Leader in Gartner's first 2025 Magic Quadrant for Exposure Assessment Platforms, rated highest for execution and vision.

By Catherine Knowles • 2 min read • Fri, 14th Nov 2025
Asia Pacific firms lead in AI spending & CEO-led strategies
Digital Transformation

Asia Pacific firms lead in AI spending & CEO-led strategies

Asia Pacific firms are leading global AI investment and CEO-led strategies, outspending North America and Europe and driving rapid AI adoption across industries.

By Sean Mitchell • 4 min read • Wed, 12th Nov 2025
AI agents, biometrics & stablecoins to reshape payments by 2026
Biometrics

AI agents, biometrics & stablecoins to reshape payments by 2026

By 2026, AI agents will streamline one-third of B2B payments, while stablecoins and biometrics reshape global payment security and standards.

By Sean Mitchell • 3 min read • Wed, 12th Nov 2025
Forrester predicts AI errors to cost B2B firms over USD $10 billion
Robotic Process Automation

Forrester predicts AI errors to cost B2B firms over USD $10 billion

Forrester warns that AI errors could cost B2B firms over USD $10 billion by 2026 due to unregulated tool use, while influencer spending and AI negotiation rise.

By Sean Mitchell • 3 min read • Fri, 7th Nov 2025
AI to transform banking & insurance sectors by 2026, says report
Fintech

AI to transform banking & insurance sectors by 2026, says report

By 2026, AI will revolutionise banking and insurance, with over half of younger adults using generative AI for financial advice, says Forrester report.

By Shannon Williams • 4 min read • Thu, 6th Nov 2025
Cloudera named leader in Forrester Wave amid ANZ AI spend
Edge Computing

Cloudera named leader in Forrester Wave amid ANZ AI spend

Cloudera named leader in Forrester's Data Fabric Platforms report, highlighting its strength in data management amid growing AI spend in Australia and New Zealand.

By Melvin Hipolito • 3 min read • Tue, 4th Nov 2025
Quantum security to become top priority for Asia Pacific firms
Robotics

Quantum security to become top priority for Asia Pacific firms

Over 90% of Asia Pacific firms will prioritise quantum security by 2026, driven by rising cyber threats and government-backed initiatives, says Forrester.

By Melvin Hipolito • 3 min read • Fri, 31st Oct 2025
Showpad & Bigtincan unite under new CEO to drive AI sales growth
Customer Experience

Showpad & Bigtincan unite under new CEO to drive AI sales growth

Showpad and Bigtincan have merged under new CEO Apratim Purakayastha to lead growth in AI-powered sales enablement across 50 countries.

By Sean Mitchell • 3 min read • Fri, 31st Oct 2025
Asia Pacific firms to prioritise post-quantum security by 2026
Digital Transformation

Asia Pacific firms to prioritise post-quantum security by 2026

Over 90% of Asia Pacific firms will focus on post-quantum security by 2026, driven by rising cyber threats and regional government initiatives.

By Shannon Williams • 4 min read • Thu, 30th Oct 2025
Rapid7 adds AI risk summaries to Command Platform for faster response
Risk & Compliance

Rapid7 adds AI risk summaries to Command Platform for faster response

Rapid7 has added AI-generated risk summaries to its Command Platform, helping security teams speed up prioritisation and remediation of vulnerabilities.

By Melania Watson • 3 min read • Thu, 30th Oct 2025

Stories from Other Regions

Forrester Research stories

Freshworks unveils AI features to boost UK enterprise support
Fintech

Freshworks unveils AI features to boost UK enterprise support

Freshworks launches new AI tools in the UK to streamline customer support and IT management, boosting efficiency and cutting manual tasks for enterprises.

By Sean Mitchell • 4 min read • Tue, 18th Nov 2025
Forrester forecasts 30% cut in display ad spend by 2026
Customer Experience

Forrester forecasts 30% cut in display ad spend by 2026

Forrester predicts a 30% cut in display ad spend by 2026 as audiences shift to entertainment platforms and AI search reshapes marketing budgets.

By Shannon Williams • 4 min read • Thu, 30th Oct 2025
Most Singapore banks fall short of brand promises, says Forrester
Customer Experience

Most Singapore banks fall short of brand promises, says Forrester

Forrester's Total Experience Score reveals most Singapore banks fail to deliver customer experiences matching their brand promises, with Citibank and DBS leading.

By Sean Mitchell • 4 min read • Thu, 23rd Oct 2025