CMOtech Canada - Technology news for CMOs & marketing decision-makers

Generation Z stories - Page 2

Colorful holiday shopping mall shoppers gift bags smartphones digital screens

AI set to drive USD $1.6T in retail sales this holiday

Fri, 11th Jul 2025
#
cx
#
martech
#
cdp
AI-driven tools are forecast to boost holiday retail sales to USD $1.6 trillion, reshaping shopping with personalised recommendations and blended online-in-store experiences.
Enthusiastic sports fans digital screens personalized highlights ai stadium

AI transforms sports engagement as fans seek personalisation

Tue, 1st Jul 2025
#
surveillance
#
digital transformation
#
martech
AI reshapes sports fandom, with 54% preferring AI tools for info and 67% seeking a single platform for personalised, interactive experiences.
Techday f 8728ddc65b2a3f3426f2

Technology helps bridge generational gaps in workplace learning

Thu, 15th May 2025
#
education, learning & training
#
millennials
#
generation z
Most L&D professionals find engaging Baby Boomers hardest in multi-generational workforces, with tech seen as key to personalised learning solutions, LearnUpon finds.
Agentic4

Agentic AI helps firms boost CX satisfaction & cut costs per case

Thu, 1st May 2025
#
cx
#
martech
#
cdp
Forethought's 2025 report reveals agentic AI boosts CX outcomes, resolving 57% more tickets and cutting costs by over 20%, outperforming traditional AI solutions.
Techday f 16bc8b47f90fe7a94330

TP report shows Gen Z prefer interactive communication

Fri, 4th Apr 2025
#
cx
#
martech
#
digital engagement
A new report from TP reveals that Generation Z favours interactive communication, posing challenges for businesses catering to this tech-savvy cohort.
Techday 32b5df5928d97c2f82bd

Atlassian unveils major Trello update with AI features

Tue, 4th Mar 2025
#
uc
#
devops
#
apm
Atlassian has launched a significant update for Trello, introducing AI features to streamline task management and improve personal productivity.