Inbound marketing stories
HubSpot launches AI tools to tackle search decline
This month
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crm
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cx
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martech
HubSpot bets on answer engines and AI-driven sales, marketing and support tools as it says organic traffic has fallen 27% year on year.
The pros and cons of AI in content generation: all you need to know
Last month
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digital transformation
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martech
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personalisation
AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.
Freshworks hires Kady Srinivasan as AI era marketing chief
Thu, 8th Jan 2026
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saas
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digital transformation
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cx
Freshworks names AI-focused marketer Kady Srinivasan as CMO to sharpen its global brand and go-to-market engine in crowded SaaS markets.
Landbase acquires Adauris to boost inbound GTM platform
Fri, 15th Aug 2025
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martech
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cdp
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marketing
The move is intended to enhance its go-to-market platform with signal-driven inbound marketing and new LinkedIn content features.