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Influencer Marketing Stories - Page 2

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Influencer Marketing stories

BYRDLI unveils bookable Utah trip with travel creator
Social Media

BYRDLI unveils bookable Utah trip with travel creator

Travellers will be able to book a single route across Utah’s regions as BYRDLI ties creator content to a concierge-backed itinerary.

By Sofiah Nichole Salivio • 3 min read • Last month
AppDirect buys PartnerStack to expand B2B sales platform
Software-as-a-Service

AppDirect buys PartnerStack to expand B2B sales platform

The deal gives software vendors a broader route to market as AppDirect adds PartnerStack's 138,000-strong B2B partner network.

By Mark Tarre • 4 min read • Last month
AI skincare searches surge as consumers seek guidance
Marketing Technologies

AI skincare searches surge as consumers seek guidance

Search demand is surging as shoppers use AI tools to cut through crowded skincare choices, though experts warn they cannot diagnose serious conditions.

By Kaleah Salmon • 5 min read • Last month
Shoppers turn against AI social content, survey finds
Customer Experience

Shoppers turn against AI social content, survey finds

Growing distrust of AI-made posts is pushing brands towards human-led social campaigns as younger shoppers increasingly favour authenticity online.

By Catherine Knowles • 4 min read • Last month
Levanta acquires Perch+ to expand Amazon marketplace
Marketing Technologies

Levanta acquires Perch+ to expand Amazon marketplace

Hundreds of Amazon sellers and publishers will join a larger partner marketplace as Levanta folds Perch+ into its platform.

By Joseph Gabriel Lagonsin • 3 min read • Last month
OpenAI acquires TBPN to expand media and strategy reach
Digital Entertainment

OpenAI acquires TBPN to expand media and strategy reach

The deal gives OpenAI a direct line to builders and users of artificial intelligence, while TBPN keeps editorial independence for its show.

By Mark Tarre • 4 min read • Last month
Adclear partners NinjaTrader on AI compliance checks
Software-as-a-Service

Adclear partners NinjaTrader on AI compliance checks

NinjaTrader’s marketing teams in the US and Europe will use AI tools to speed checks on ads and social posts amid tighter scrutiny.

By Karen Joy Bacudo • 3 min read • Last month
AI Personality awards launch with USD $90,000 prize
Generative AI

AI Personality awards launch with USD $90,000 prize

The contest underlines how virtual creators are moving into a more structured business, with brand deals and subscriptions now at stake.

By Sean Mitchell • 4 min read • Thu, 26th Mar 2026
THG Commerce backs Beauty of Joseon’s UK TikTok Shop
Partner Programmes

THG Commerce backs Beauty of Joseon’s UK TikTok Shop

Affiliate creators are driving 68% of early revenue as the skincare brand uses TikTok Shop to win UK shoppers beyond specialist retailers.

By Sofiah Nichole Salivio • 3 min read • Thu, 26th Mar 2026
Launchd buys WeAreTENZING to boost ANZ creator reach
Marketing Technologies

Launchd buys WeAreTENZING to boost ANZ creator reach

Launchd snaps up Auckland talent agency WeAreTENZING to grow its creator and athlete footprint across the booming ANZ influencer market.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 19th Mar 2026

Stories from Other Regions

Influencer Marketing stories

Young Australians drive surge in wellness technology use
Health Technologies

Young Australians drive surge in wellness technology use

Among 18- to 34-year-olds, more than half of Australians have tried wellness tech as red light and blue light devices gain traction.

By Sofiah Nichole Salivio • 4 min read • Last month
CEEK appoints Caroline Mercurio as Chief Operating Officer
Cartech

CEEK appoints Caroline Mercurio as Chief Operating Officer

The London agency is expanding after 50% growth in 2025, as Caroline Mercurio arrives from the US to oversee its first Chief Operating Officer role.

By Mark Tarre • 3 min read • Last month
AI Personality Awards launch with GBP £67,000 prize
Digital Entertainment

AI Personality Awards launch with GBP £67,000 prize

Virtual creators are moving into a bigger commercial arena as a new awards scheme offers USD $90,000 to the best AI personalities.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 26th Mar 2026
Amazon Australia uses AI to cut delivery packaging
Customer Experience

Amazon Australia uses AI to cut delivery packaging

Amazon Australia has deployed homegrown AI to expand box-free deliveries, slashing packaging and cutting waste across its network.

By Kaleah Salmon • 4 min read • Wed, 25th Mar 2026
Creators eclipse broadcasters in Oscars social media surge
Marketing Technologies

Creators eclipse broadcasters in Oscars social media surge

Influencers, not film studios or TV networks, stole the Oscars spotlight this year as creator content drove surging social media engagement.

By Kaleah Salmon • 4 min read • Tue, 24th Mar 2026
Manchester Tech Week 2026 expands into city-wide festival
EduTech

Manchester Tech Week 2026 expands into city-wide festival

Manchester Tech Week 2026 becomes a city-wide festival, with 10,000+ expected for AI, cybersecurity and digital transformation events.

By Mark Tarre • 4 min read • Thu, 19th Mar 2026
Finspector revamps AI to police finfluencer promos
Software-as-a-Service

Finspector revamps AI to police finfluencer promos

Cambridge-based Finspector has rebuilt its AI platform to scan finfluencer videos, images and posts as UK regulators tighten oversight.

By Catherine Knowles • 4 min read • Thu, 19th Mar 2026
UK retailers turn to TikTok & AI as social shopping grows
Digital Transformation

UK retailers turn to TikTok & AI as social shopping grows

UK retailers step up TikTok and AI shopping experiments as social feeds overtake high streets and search as the place to discover products.

By Mark Tarre • 4 min read • Thu, 19th Mar 2026