Marketing Automation stories
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Eagle Eye unveils AI platform for real-time offers
Today
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marketing automation
Eagle Eye has launched Personalized Promotions, an AI platform that generates real-time, one-to-one offers for millions of retail shoppers.
Constant Contact buys GURU event & education assets
Yesterday
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marketing automation
Constant Contact buys GURU Conference, SubjectLine.com and Certified GURU to deepen its email marketing tools, training and community reach.
AI & value reshape 2026 guest engagement in hospitality
Yesterday
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marketing automation
AI-driven personalisation and shifting notions of value will set the pace for hospitality guest engagement in 2026, Paytronix predicts.
Knog boosts marketing output 20% with new digital hub
3 days ago
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marketing automation
Cycling brand Knog lifts marketing productivity 20% after rolling out a centralised digital asset hub for teams and global partners.
SaleCycle buys BEYABLE to build unified eCommerce stack
3 days ago
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marketing automation
SaleCycle snaps up French personalisation specialist BEYABLE to create a unified European eCommerce marketing and conversion platform.
Amperity unveils AI agent to build live customer journeys
3 days ago
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marketing automation
Amperity has debuted an AI Customer Data Agent that turns natural-language prompts into live segments and customer journeys for marketers.
Eagle Eye unveils AI tool for real-time retail offers
3 days ago
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marketing automation
Eagle Eye has launched an AI-powered Personalised Promotions tool to deliver real-time, individual retail offers at massive scale.
Klaviyo predicts AI voice shopping & smart returns
4 days ago
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marketing automation
Klaviyo forecasts 2026 surge in AI voice shopping, automated returns and connected-device purchases reshaping how consumers buy.
Salesforce adds shared-context AI tools for retailers
5 days ago
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marketing automation
Salesforce launches Agentforce 360 retail tools to unify AI across marketing, eCommerce and service, promising smoother shopper journeys.
AI drives rise of solo ‘Founder + AI’ UK businesses
5 days ago
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marketing automation
AI is fuelling a boom in solo UK “Founder + AI” ventures as entrepreneurs favour lean, automated operations over hiring staff.
Talkdesk unveils new AI tools for retail & consumer goods
5 days ago
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marketing automation
Talkdesk unveils Commerce Orchestration and Consumer Goods Experience Cloud to coordinate AI-driven retail journeys end to end.
Klaviyo boosts EMEA growth, names Europe-based Co-CEO
5 days ago
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marketing automation
Klaviyo posts 48% EMEA revenue surge, names Europe-based Co-CEO Chano Fernández to spearhead international and AI-driven retail push.
AI-driven loyalty programs open $2 trillion opportunity in Southeast Asia
5 days ago
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marketing automation
AI-powered loyalty schemes promise a USD $2 trillion revenue windfall in Southeast Asia as retailers race to master personalisation.
BGF invests GBP £16.6m in Workbooks to fund US growth
5 days ago
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marketing automation
BGF invests GBP £16.6m in Workbooks to accelerate US expansion and deepen development of its integrated mid-market SaaS platform.
B2B data cleansing: Improving business data quality
5 days ago
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marketing automation
Clean B2B data boosts marketing, sales and compliance; profiling, validating and standardising records cuts waste and sharpens decisions.
Brands shift to centralised platforms as channels grow
Last week
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marketing automation
Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.
Quiet quitting exposes the fragility of customer loyalty
Last week
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marketing automation
Customers profess loyalty but quietly walk away over price, experience or ethics, exposing how fragile many brand relationships have become.
Nottingham Malaysia launches AI agent for student recruitment
Last week
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marketing automation
University of Nottingham Malaysia debuts NOVA AI assistant to give round-the-clock course and admissions guidance to global applicants.
Kentico’s Xperience platform gains top analyst praise
Last week
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marketing automation
Kentico’s Xperience platform lands G2 Leader status and top reviews after a year of feature gains and over 100 new digital projects.
Freshworks hires Kady Srinivasan as AI era marketing chief
Last week
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marketing automation
Freshworks names AI-focused marketer Kady Srinivasan as CMO to sharpen its global brand and go-to-market engine in crowded SaaS markets.