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AI reshapes customer data, loyalty and marketing decisions
Data Protection

AI reshapes customer data, loyalty and marketing decisions

Better customer data is becoming essential as AI agents start to shape product discovery, loyalty and campaign choices in real time.

By Mark Tarre • 5 min read • Last week
MindBridge names Maziarz Chief Product & Marketing Officer
Software-as-a-Service

MindBridge names Maziarz Chief Product & Marketing Officer

Demand for AI oversight tools is rising as finance teams automate more processes, prompting MindBridge to expand its leadership structure.

By Sean Mitchell • 4 min read • Last week
TikTok report says AI creative needs better signals
Digital Transformation

TikTok report says AI creative needs better signals

Marketers are finding that AI can boost output without lifting quality unless they feed it richer audience and community signals.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Stories from Other Regions

Marketing strategy stories

Channel Factory launches AI slop detection for ads
Generative AI

Channel Factory launches AI slop detection for ads

Advertisers can now screen out low-value synthetic media before bidding, as Channel Factory says 21% of social feeds is AI slop.

By Sean Mitchell • 3 min read • 2 days ago
UK firms embed AI in workflows but keep human control
Data Protection

UK firms embed AI in workflows but keep human control

Most UK enterprises now see AI boosting productivity, but 78% are keeping human approval points and guardrails in place.

By Sofiah Nichole Salivio • 4 min read • 3 days ago
Tracksuit buys Hall to boost AI brand visibility tracking
Software-as-a-Service

Tracksuit buys Hall to boost AI brand visibility tracking

Marketers can now measure how AI systems rank their brands after Tracksuit added Hall's visibility tool to its tracking platform.

By Sean Mitchell • 4 min read • 3 days ago
Wildfire wins UK PR mandates from Anker SOLIX, Yale
Digital Transformation

Wildfire wins UK PR mandates from Anker SOLIX, Yale

The appointments broaden Wildfire's UK brief into home energy and security as brands compete for visibility in the connected home market.

By Sofiah Nichole Salivio • 4 min read • 3 days ago
Australian marketers lag on AI maturity, study finds
Digital Transformation

Australian marketers lag on AI maturity, study finds

Most teams are still at an early stage, with 83% of respondents in the lower AI maturity levels and no one reaching the top two.

By Regine Laguilles • 5 min read • 3 days ago
MOVA names Essendon AFLW stars as brand ambassadors
Smart Home

MOVA names Essendon AFLW stars as brand ambassadors

The expanded sponsorship puts Essendon's AFLW programme on more commercial footing as MOVA opens its latest robot vacuum push in Australia.

By Sean Mitchell • 4 min read • 4 days ago
Prophet grows 309% as brands rehearse ad decisions
Software-as-a-Service

Prophet grows 309% as brands rehearse ad decisions

Marketers are under pressure to prove returns sooner, driving demand for tools that test ad spending before budgets are committed.

By Sean Mitchell • 4 min read • 4 days ago
THG Studios takes Squashies advert to TV for first time
Social Media

THG Studios takes Squashies advert to TV for first time

TV viewers will now see Squashies in a broader push to grow awareness, as Swizzels adapts the brand's social concept for ITV1.

By Sofiah Nichole Salivio • 4 min read • 5 days ago
UK CEOs doubt B2B marketing drives growth, survey finds
Digital Transformation

UK CEOs doubt B2B marketing drives growth, survey finds

The survey suggests marketers could face tighter budgets as boards increasingly back sales and AI over long-term demand generation.

By Sofiah Nichole Salivio • 3 min read • 5 days ago
IT services among UK mid-market firms lacking distinction
Artificial Intelligence

IT services among UK mid-market firms lacking distinction

Most UK mid-market service firms are failing to stand out, with IT suppliers among the least distinctive and most easily overlooked.

By Sofiah Nichole Salivio • 5 min read • 6 days ago
Vero Insurance teams with The Optimisers on AI search
Digital Transformation

Vero Insurance teams with The Optimisers on AI search

The insurer wants clearer online content to stay visible as customers increasingly rely on AI tools for comparisons and recommendations.

By Karen Joy Bacudo • 4 min read • 6 days ago
Robotic Marketer launches all-in-one marketing platform
Software-as-a-Service

Robotic Marketer launches all-in-one marketing platform

By tying strategy to revenue outcomes, the platform aims to help mid-sized firms prove marketing's return and cut tool sprawl.

By Joseph Gabriel Lagonsin • 5 min read • Last week
CulturalPulse launches AskGenie to map audience segments
Data Analytics

CulturalPulse launches AskGenie to map audience segments

Businesses risk missing growth in a more diverse Australia unless they measure cultural identity alongside age, income and life stage.

By Joseph Gabriel Lagonsin • 4 min read • Last week
MicroCare appoints Kevin Castonguay as Marketing Chief
Digital Transformation

MicroCare appoints Kevin Castonguay as Marketing Chief

The Connecticut-based supplier is betting on a veteran marketer to lift brand awareness as it targets growth in specialist industrial markets.

By Sofiah Nichole Salivio • 4 min read • Last week
Hyundai Card launches Alphabet Card as standalone brand
Data Science

Hyundai Card launches Alphabet Card as standalone brand

Customers seeking more tailored rewards will now find Hyundai Card's niche products separated from its mainstream range under a new brand.

By Karen Joy Bacudo • 4 min read • Last week