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Canadian Stories

Marketing stories

Traditional banks, telcos among Canada's top valued brands
Unified Communications

Traditional banks, telcos among Canada's top valued brands

Canada's top brands add CAD $396 billion in value as banking dominance eases, with TD, RBC and Circle K leading a broader sector rally.

By Jake MacAndrew • 3 min read • Last week

Global Stories

Marketing stories

Atoms AI launches Google Ads Agent for small firms
Software-as-a-Service

Atoms AI launches Google Ads Agent for small firms

Atoms AI adds Google Ads tool for small firms, letting users build, track and optimise campaigns without dedicated marketing staff.

By Sean Mitchell • 3 min read • Last week
How to work with TechDay: A guide for PR Agencies
Partner Programmes

How to work with TechDay: A guide for PR Agencies

Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.

By Sean Mitchell • 4 min read • Last week
Bedrock deploys bidder on Index Cloud in programmatic first
Marketing Technologies

Bedrock deploys bidder on Index Cloud in programmatic first

Bedrock tests bidder on Index Cloud in a programmatic first, as the platform moves closer to impressions to boost scale and AI-led bidding.

By Kaleah Salmon • 4 min read • Last week
Forrester says AI is upending B2B go-to-market models
Digital Transformation

Forrester says AI is upending B2B go-to-market models

Forrester urges B2B firms to rethink marketing, sales and metrics as AI agents reshape how buyers search, compare and choose suppliers.

By Sean Mitchell • 3 min read • Last week
SAS adds agentic AI tools to Customer Intelligence 360
Data Analytics

SAS adds agentic AI tools to Customer Intelligence 360

SAS expands Customer Intelligence 360 with agentic AI tools for marketers, adding specialist agents to streamline journeys, searches and audience work.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Minty launches cashback app inside ChatGPT shopping chats
Customer Experience

Minty launches cashback app inside ChatGPT shopping chats

Minty launches cashback app inside ChatGPT as shoppers increasingly use AI chats to compare products and unlock offers without leaving the conversation.

By Sean Mitchell • 4 min read • Last week
team.blue rolls out AI tools across its business brands
Software-as-a-Service

team.blue rolls out AI tools across its business brands

team.blue widens AI push with new tools for booking, compliance, website creation and data analysis across four brands.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Stories from Other Regions

Marketing stories

Australian businesses embrace social selling, PayPal says
Digital Transformation

Australian businesses embrace social selling, PayPal says

PayPal says Australian firms are rapidly turning social platforms into sales channels, with smaller businesses leading the shift and Gen Z driving demand.

By Sean Mitchell • 3 min read • Last week
The AI visibility gap: Why paid, owned channels are no longer enough for B2B tech
Marketing Technologies

The AI visibility gap: Why paid, owned channels are no longer enough for B2B tech

AI search is reshaping B2B tech visibility as Muck Rack findings show earned media now drives most citations, not paid channels.

By Patrick Keenan • 5 min read • Last week
Webtrends Optimize launches charity grant for CRO platform
DevOps

Webtrends Optimize launches charity grant for CRO platform

Webtrends Optimize to give one charity a 12-month free licence to its conversion platform in new Conversion For Good grant scheme.

By Kaleah Salmon • 3 min read • Last week
UK SMEs could save £10,000 by ditching software tools
Software-as-a-Service

UK SMEs could save £10,000 by ditching software tools

UK SMEs could trim software bills by GBP £10,000 a year by scrapping unused subscriptions as AI agents reshape SaaS spending.

By Mark Tarre • 4 min read • Last week
Content systems in B2B tech: Scaling assets across channels
Data Protection

Content systems in B2B tech: Scaling assets across channels

B2B tech firms in Southeast Asia are overplaying one-off hero assets, as leaders push content systems to boost reach, consistency and ROI.

By Patrick Keenan • 4 min read • Last week
Feedonomics launches AI catalogue exports for merchants
Digital Transformation

Feedonomics launches AI catalogue exports for merchants

Feedonomics rolls out AI catalogue exports for merchants, with Dell among early users as product data is sent to OpenAI, Gemini and others.

By Sofiah Nichole Salivio • 4 min read • Last week
LinkedIn names DBS top Singapore employer for career growth
DevOps

LinkedIn names DBS top Singapore employer for career growth

DBS leads LinkedIn's 2026 Singapore top companies list as jobseekers face tougher competition and employers hunt for data and tech skills.

By Mark Tarre • 3 min read • Last week
Influencer marketing shifts from add-on to core strategy
Customer Relationship Management

Influencer marketing shifts from add-on to core strategy

UK marketers make influencer marketing core to PR and paid campaigns as brands chase sales, traffic and trust over likes and reach.

By Mark Tarre • 3 min read • Last week
UK finance staff use generative AI daily, survey finds
Digital Transformation

UK finance staff use generative AI daily, survey finds

UK finance staff embrace generative AI for daily tasks as oversight gaps in monitoring and compliance raise fresh regulatory concerns.

By Karen Joy Bacudo • 3 min read • Last week