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Companies change incentive plans faster, report finds
Data Analytics

Companies change incentive plans faster, report finds

Most firms are revising incentives quarterly, but many still need up to two months to implement changes, a report says.

By Karen Joy Bacudo • 4 min read • Last month
HubSpot launches AI tools to tackle search decline
Customer Relationship Management

HubSpot launches AI tools to tackle search decline

Organic traffic is falling for customers, prompting new tools that help marketers track brands across answer engines and AI assistants.

By Sofiah Nichole Salivio • 4 min read • Last month
Moloco launches performance CTV ads for app marketers
Marketing Technologies

Moloco launches performance CTV ads for app marketers

App marketers can now measure television buys against installs in real time, as connected TV ad spend approaches USD $45 billion.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Constant Contact & Canva expand integration for small firms
Digital Transformation

Constant Contact & Canva expand integration for small firms

Small businesses and nonprofits can now skip repeated file transfers by sending Canva designs straight into Constant Contact campaigns at no extra cost.

By Joseph Gabriel Lagonsin • 4 min read • Last month
FlightHub launches football flight search & travel hub
Customer Experience

FlightHub launches football flight search & travel hub

Rising tournament travel demand is driving fans to compare routes quickly as fares and seat availability shift across host cities.

By Joseph Gabriel Lagonsin • 4 min read • Last month
The Real World launches expert-approved Campus certificate
EduTech

The Real World launches expert-approved Campus certificate

Employers facing widening AI skills gaps may find the new certificate more useful because it verifies practical work, not just course completion.

By Catherine Knowles • 4 min read • Last month
InMarket spotlights six brands for sales-driven campaigns
Marketing Technologies

InMarket spotlights six brands for sales-driven campaigns

Tighter ad budgets are pushing consumer brands to prove store sales, with Welch's and Olly each generating USD $1.5 million in incremental sales.

By Sofiah Nichole Salivio • 4 min read • Last month
Robotic Marketer launches AI direct mail tool for home services
DevOps

Robotic Marketer launches AI direct mail tool for home services

Home services firms can now target likely buyers by post as Robotic Marketer folds direct mail into its AI marketing platform.

By Catherine Knowles • 3 min read • Last month
Agentic commerce and the evolution of retail purchase behaviour
Digital Transformation

Agentic commerce and the evolution of retail purchase behaviour

Retail brands risk becoming invisible as AI agents start to compare products, verify data and steer purchases inside chatbots.

By Sangeeta Mudnal • 4 min read • Last month
Springboards launches Flint AI model for marketers
Open source

Springboards launches Flint AI model for marketers

Marketers may get more varied ideas as the Sydney-based firm widens access with free and paid tiers after relaunching its platform.

By Catherine Knowles • 4 min read • Last month

Stories from Other Regions

Marketing stories

AI search threatens Australian retailers, warns Megantic
Digital Transformation

AI search threatens Australian retailers, warns Megantic

Australian retailers risk being overlooked as shoppers increasingly use AI tools to research and buy products without visiting brand websites.

By Sean Mitchell • 4 min read • Last month
Maestra posts USD $833,000 in new ARR on demand shift
Data Analytics

Maestra posts USD $833,000 in new ARR on demand shift

Brands shifting away from fragmented marketing tools helped Maestra add USD $833,000 in new annual recurring revenue last quarter.

By Karen Joy Bacudo • 3 min read • Last month
UK businesses adopt RCS & AI for customer messaging
Data Analytics

UK businesses adopt RCS & AI for customer messaging

Fraud fears and rising smishing are pushing UK firms towards verified RCS and AI-led omnichannel chats, a new study finds.

By Sean Mitchell • 3 min read • Last month
UK marketers lead global shift to GEO in AI search
Digital Transformation

UK marketers lead global shift to GEO in AI search

AI-led search is pushing brands to adapt fast, with UK marketers more prepared than global peers for a click-less discovery model.

By Sofiah Nichole Salivio • 3 min read • Last month
Brand as a revenue multiplier in enterprise sales
Hyperscale

Brand as a revenue multiplier in enterprise sales

Trusted vendors are more likely to be shortlisted, secure approval and command better pricing in complex enterprise deals.

By Patrick Keenan • 4 min read • Last month
Teads & PHD drive 70 Audi Singapore dealership leads
Digital Transformation

Teads & PHD drive 70 Audi Singapore dealership leads

Qualified dealership enquiries mattered more than reach in Singapore, where Audi’s campaign delivered 70 leads and beat cost benchmarks.

By Sofiah Nichole Salivio • 4 min read • Last month
Wolfstone Digital launches in Suffolk to target AI search
Data Analytics

Wolfstone Digital launches in Suffolk to target AI search

Brands risk missing out on AI-led discovery as referral traffic shifts from blue links to answers, prompting a new focus on citations.

By Sofiah Nichole Salivio • 4 min read • Last month